Revenue Management
Increase revenues and profits by implementing a disciplined revenue management strategy. This course explains how to align your overall pricing strategy with daily tactics such as bundling, unbundling, dynamic pricing, overbooking, reference pricing, and special financing offers. You will also apply rate fences and related tools to protect full-price sales, evaluate potential complications, and assess long-term effects, building a structured framework for enhancing financial performance.
Format
PDF Course
Course Lists
Duration
3 Hours
Course Information
Author: Steven Bragg
Course Number: FN1027
Table of Contents
Chapter 1. The Strategy of Pricing
Chapter 2. Revenue Management Tactics
Learning Objectives
- Recognize the different types of strategic pricing options and their characteristics.
- Specify the advantages and disadvantages of contribution margin pricing.
- Cite the different types of incremental costs associated with revenue management.
- Recognize the situations in which coupons and other promotions are most effective.
- Specify the circumstances under which pricing adjustments can increase revenues.
- Specify the situations in which bundling and unbundling can be favorable revenue management tools.
- Recognize the purposes to which markdown management software can be put.
- Specify the different types of revenue management activities used by airlines, hotels, and restaurants.
- Understand how price positioning can skew the purchasing decisions of customers.
- Recognize reference prices and their impact on the shopping decisions of customers.
- Specify how profits can be increased by using volume purchase discounts.
- Recognize the tools used to restrict the volume of sales at certain price points.
- Cite the types of revenue boosts that are linked to high levels of customer satisfaction.
Level: Overview
Instructional Method: QAS Self-Study
NASBA Category: Management Services
Prerequisites: None
Advance Preparation: None
Latest Review Date: February 2025
Program Registration Requirements: Click on the Enroll button to pay for and access the course. You will then be able to download the course as a PDF file, then take an on-line examination, and then download a certificate of completion if you pass the examination.
Program Refund Policy: For more information regarding administrative policies concerning complaints, refunds, and other matters, see our policies page.
