September
2010
AutomatedBuildings.com
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Stay Cutting Edge with Visual
Representation
Sarah Erdman,
Marketing Director
QA Graphics
V isual representation is important for your business both externally and internally. Externally, it?s obviously better if you can present your business in a way that?s attractive to customers. Internally, it?s just as important for education, training and the improvement of day-to-day procedures. With the graphic capabilities available today, visual representation has become a key component to remaining competitive in the global marketplace. Concepts can be brought to life, demonstrating even the smallest of details.
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?This knowledge also helps us resolve potential issues early on. When reviewing
control drawings, we can recognize if something is misplaced, like a sensor for
example,? said Zimmerman. ?It?s helpful that our designers can recognize issues
like this ahead of time, so we can point it out to the integrator for
adjustments before completing the graphics.?
Businesses in the building industry also utilize QA Graphics? 3D creative
services to demonstrate how equipment works or to showcase sustainable
initiatives. By relying on a joint effort from designers with engineering,
architectural and creative backgrounds, you can obtain solutions that creatively
convey building concepts in a way that?s easy to understand. A technical
background allows the designers to create realistic visualizations of a variety
of processes. By working together, they understand what the main areas of focus
should be, allowing them to create realistic visualizations of how different
processes work. For example, the transfer of energy can be shown in a way that?s
easy to understand. A demonstration can be created to show the transfer of
energy from solar collectors to hot water tanks, which is then used to heat and
cool a building.
Having several designers with architectural backgrounds and LEED accreditation
on staff provides an understanding of green building fundamentals and the U.S.
Green Building Council?s LEED certification process. This knowledge allows the
designers to create interactive solutions like energy education dashboards or 3D
demonstrations that can then be used to educate building occupants and the
public about sustainable initiatives. A number of organizations utilize these
types of solutions when applying for LEED certification as it can qualify for
Innovation in Design credits.
As the industry continues to evolve, proper visual representation is key to
ensure you remain competitive in the market place. Utilize effective marketing
solutions and ensure your internal resources are not only accurate but easy to
understand. To learn more about how you can access creative solutions to improve
your day-to-day business, visit www.qagraphics.com
or contact serdman@qagraphics.com
.
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