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    Hero Card Image: What's new in the Threads API
    APRIL 14, 2026

    What's new in the Threads API

    Over the past year, Threads has introduced many new features and improvements as our community continues to grow. We're excited to bring that same energy to the developer experience with a major set of improvements to the Threads API to give your customers new ways to publish richer content, integrate Threads into your apps, and manage interactions...

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    Featured Card Image: Marketing API: Latest Updates for Ads on Threads
    MARCH 25, 2026

    Marketing API: Latest Updates for Ads on Threads

    Threads is growing fast with more than 400 million monthly active users connecting by openly sharing and building on each other’s perspectives. Following our recent global expansion, we’re excited to share the latest updates to the Threads Marketing API, enabling partners and advertisers to adopt new ad features and tools for enhanced campaign...
    Featured Card Image: Transitioning to Comscore Markets for automotive model ads
    MARCH 13, 2026

    Transitioning to Comscore Markets for automotive model ads

    Beginning on June 22, 2026, we will discontinue the use of Nielsen’s Designated Market Area (DMA) for automotive model ads. Comscore Markets®, which we introduced in August 2025, will serve as the replacement solution. After this date, campaigns still using Nielsen’s DMA for automotive model ads targeting will be paused and require an update to...
    Featured Card Image: Introducing Graph API v25.0 and Marketing API v25.0
    FEBRUARY 18, 2026

    Introducing Graph API v25.0 and Marketing API v25.0

    Here are the highlights of the new GAPI/MAPI changes below for V25. Please visit our changelog for a complete list of changes and details.General UpdatesGraph API: Introducing Page Viewer MetricBy the end of June 2026, we plan to introduce Page Viewer Metric in the Graph API. Viewers metric is intended to replace the legacy reach metric and provide...

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