Control the Ads You See
Your Ad preferences and how you can adjust them on Facebook
Your Ad preferences and how you can adjust them on Facebook
If you’re in the European Region
, your ad choices are different. Learn more about your ad choices
.
Keep in mind that there is no way to hide all ads. Learn more about how Facebook decides which ads to show you
and how to give feedback
on the ads you see.
Your Ad preferences
page lets you adjust the ads you see while on Facebook and gives you the ability to update your ad settings to control information we can use to show you ads.
View and adjust your Ad preferences:
1.
Tap 
in the top right of Facebook.
in the top right of Facebook.2.
Tap 
Settings and privacy
, then tap Settings
.
Settings and privacy
, then tap Settings
.3.
Tap See more in Accounts Center
, then tap Ad preferences
.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
From here, you can select Customize ads
or Manage info
.
In the Customize ads
tab you can:
See your ad activity
Manage your ad topics
See the ads you’ve saved
Review advertisers you saw ads from
In the Manage info
tab you can:
Manage information from your profile used to show you ads
Personalize ads based on your Activity information from ad partners
Choose if you get ads shown by Meta in other apps
Choose who can see your social interactions alongside ads.
Note:
Changing your ad preferences influences which ads you see, but it won’t change the total number of ads you see.
Advertisers you saw ads from
The Advertisers you saw ads from
section of Ad preferences lets you see the advertisers we’ve shown you ads from most recently. These are advertisers we think will be most interesting and relevant to you based on your activity on and off Facebook. You can choose to hide ads from these advertisers and view which advertisers you’ve already hidden.
Hide ads from an advertiser
1.
Tap 
in the top right of Facebook.
in the top right of Facebook.2.
Scroll down and tap Settings
.
3.
Tap See more in Accounts Center
, then tap Ad preferences
.
4.
Tap the Customize ads
tab.
5.
Tap Advertisers you saw ads from
.
6.
Below Advertisers you saw ads from
, you’ll see a list of advertisers. Tap on any advertiser you want to hide ads from and then tap Hide ads
.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
Learn more about why you see ads from certain advertisers
.
Ad topics
Ad topics is a list of topics you can choose to see less of while on Facebook and Instagram. These include ad topics such as alcohol, parenting, pets and social issues, elections or politics
. Please note, the social issues, elections or politics topic preference is not available in every country.
Adjust your Ad topic preferences in Accounts Center
1.
Tap
in the top right of Facebook.
in the top right of Facebook.2.
Scroll down and tap Settings
.
3.
Tap See more in Accounts Center
, then tap Ad preferences
.
4.
Tap the Customize ads
tab.
5.
Tap See all
next to Ad topics
.
6.
Under Ad topics advertisers can use to reach you
, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
7.
To see less of an ad topic, tap the topic you want to see less of and then tap See less
.
On the Ad topics page, you’ll now see this topic under Your ad topic choices
. You can change your preference at any time by selecting a topic and choosing No preference
.
You can also browse all ad topics and choose to see less of the ones you aren’t interested in by using the search bar at the top of the Ad topics page.
Note:
If you have linked your Facebook and Instagram accounts, your ad topic preference selections will apply across both accounts. If you have not linked your accounts, you can learn how to update your ad topic preferences
for the ads you see on Instagram.
If you choose to see less of an ad topic, you won’t get as many ads about that topic, and advertisers can’t target you based on an interest in it. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad
, and we’ll use your feedback to improve the relevance of the ads you see.
If you add accounts to the same Accounts Center (for example, your Facebook and Instagram accounts), we’ll adjust this setting
to match across your accounts. For ad topics you’ve selected to See less of, we’ve applied that preference to all accounts in the same Accounts Center.
Please note, all advertisers are subject to our ad policies. Ads that promote or reference restricted content categories
must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.
Ad preferences
Your Ad preferences
page also let you see how we’re using information to show ads we think will be most interesting for you and let you adjust how this information can be used to show you ads. In your Ad preferences page you can:
View common questions about how information is used to show you ads on Facebook.
Choose whether or not we can show you personalized ads based on your activity on other websites, apps or offline.
Review what information advertisers can use to reach you, such as certain Facebook Profile information and other categories, and choose whether this information can be used to show you ads.
View advertisers that can choose to show their ads to certain audiences you have been included in based on your activity or information and decide whether these audiences can be used to show you ads.
Choose how advertisers can reach you off of Meta Company Products
.
Adjust who can see your social interactions alongside ads on Facebook.
Learn more about how Facebook decides which ads to show you.
Adjust how ads on Facebook are shown to you based on your Activity information from ad partners
Adjust how ads on Facebook are shown to you based on your Activity information from ad partners
If you’re in the European Region
, your ad choices are different. Learn more about your ad choices
.
You must be logged into Facebook to access your Ad settings.
To show you more relevant ads, we receive and use information that advertisers and other partners provide to us about your activity on their websites and apps, as well as some of your offline interactions, such as purchases. For example, we may show you an ad for a shirt based on your visit to a clothing website.
You can choose whether we use this information to show you ads by adjusting your Activity information from ad partners setting
in your Ad preferences
in Accounts Center
.
Adjust what ads are shown to you based on your Activity information from ad partners
1.
Tap
in the top right of Facebook.
in the top right of Facebook.2.
Tap
Settings and privacy
, then tap Settings
.
Settings and privacy
, then tap Settings
.3.
Tap See more in Accounts Center
, then tap Ad preferences
.
4.
Tap the Manage info
tab.
5.
Under Information used to show you ads
, tap Activity information from ad partners
.
6.
Tap Review setting
.
7.
Choose whether we can show you ads based on your activity information from ad partners.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
Note:
You will only be asked to confirm your choice if you make a change to your Activity information from ad partners setting.
Activity information from ad partners
This setting controls whether we can show you relevant ads on Facebook based on information about your Activity information from ad partners. If you turn off this setting, the ads you see may still be based on your activity on our platform. They may also be based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.
The choice you make in your Activity information from ad partners setting will apply to all of your accounts in the same Accounts Center.
Note:
You may have different ad experiences across your accounts if they aren’t added to the same Accounts Center. Learn more about settings you can manage
across your accounts in Accounts Center.
We adhere to the Self-Regulatory Principles for Online Behavioral Advertising and participate in the opt-out programs established by the Digital Advertising Alliance
, the Digital Advertising Alliance of Canada
and the European Interactive Digital Advertising Alliance
. You can opt out from all participating companies through these sites.
Learn more about your ad preferences on Facebook
.
Can I block or hide ads showing on my Facebook account?
Can I block or hide ads showing on my Facebook account?
If you’re in the European Region
, your ad choices are different. Learn more about your ad choices
.
Although you can't opt out of or block seeing ads on Facebook, you can influence the types of ads you see by giving us feedback
or hiding ads and advertisers that you don't want to see.
Hide an ad
1.
Tap 
in the top right of the ad.
in the top right of the ad.2.
Select Hide ad
.
3.
Follow the on-screen instructions.
Hide ads from an advertiser
1.
Tap
in the top right of the ad.
in the top right of the ad.2.
Tap Why am I seeing this ad?
3.
Scroll down to What You Can Do
and tap Hide all ads from this advertiser
.
How can I give feedback about the ads I see on Facebook?
How can I give feedback about the ads I see on Facebook?
If you’re in the European Region
, your ad choices are different. Learn more about your ad choices
.
There are a few ways to give us feedback about the ads you see on Facebook. Giving us feedback will impact which ads we show you in the future. To give us feedback:
Tell us more about what you like. Liking Pages and adding things you like to your profile (example: movies, bands, sports teams) will help us show you more relevant ads.
Hide ads you don’t like.
Answer, “Was this information useful?” if an explanation is confusing when using the “Why am I seeing this ad?"
tool.
Adjust your ad preferences. To learn about the information Facebook is using to show you ads and choose which preferences influence the ads you see, adjust your ad preferences
.
Update your Activity information from ad partners
in your ad preferences
. Learn more about how to adjust how ads are shown to you
based on your activity on and off Meta technologies.
Review and manage the information businesses and organizations share with us about your activity on websites or apps off Meta technologies, in your Activity off Meta technologies setting
. You can also opt out from all participating companies through the Digital Advertising Alliance
in the USA, the Digital Advertising Alliance of Canada
in Canada, or the European Interactive Digital Advertising Alliance
in Europe, or opt out using your mobile device settings.
Report an ad. When you report an ad, it is subjected to our ad review system. That process relies on automated tools, and in some cases manual review, to check ads against our Advertising Policies
. When we detect a violation of our policies, we will remove the ad. We continuously review ads on our platform based on many signals, including user feedback, to improve the integrity and relevance of advertising on Facebook.
