Managing Your Account

Ad Preferences

Your Ad preferences and how you can adjust them on Facebook

Facebook.com on mobile browsers is in the process of being updated. See more

If you’re in the European Region , your ad choices are different. Learn more about your ad choices .

Keep in mind that there is no way to hide all ads. Learn more about how Facebook decides which ads to show you and how to give feedback on the ads you see.

Your Ad preferences page lets you adjust the ads you see while on Facebook and gives you the ability to update your ad settings to control information we can use to show you ads.

View and adjust your Ad preferences:

Tap

in the top right of Facebook.

Tap

Settings and privacy , then tap Settings .

Tap See more in Accounts Center , then tap Ad preferences .

Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.

From here, you can select Customize ads or Manage info .

In the Customize ads tab you can:

See your ad activity

Manage your ad topics

See the ads you’ve saved

Review advertisers you saw ads from

In the Manage info tab you can:

Manage information from your profile used to show you ads

Personalize ads based on your Activity information from ad partners

Choose if you get ads shown by Meta in other apps

Choose who can see your social interactions alongside ads.

Note: Changing your ad preferences influences which ads you see, but it won’t change the total number of ads you see.

Advertisers you saw ads from

The Advertisers you saw ads from section of Ad preferences lets you see the advertisers we’ve shown you ads from most recently. These are advertisers we think will be most interesting and relevant to you based on your activity on and off Facebook. You can choose to hide ads from these advertisers and view which advertisers you’ve already hidden.

Hide ads from an advertiser

Tap

in the top right of Facebook.

Scroll down and tap Settings .

Tap See more in Accounts Center , then tap Ad preferences .

Tap the Customize ads tab.

Tap Advertisers you saw ads from .

Below Advertisers you saw ads from , you’ll see a list of advertisers. Tap on any advertiser you want to hide ads from and then tap Hide ads .

Learn more about why you see ads from certain advertisers .

Ad topics

Ad topics is a list of topics you can choose to see less of while on Facebook and Instagram. These include ad topics such as alcohol, parenting, pets and social issues, elections or politics . Please note, the social issues, elections or politics topic preference is not available in every country.

Adjust your Ad topic preferences in Accounts Center

Tap

in the top right of Facebook.

Scroll down and tap Settings .

Tap See more in Accounts Center , then tap Ad preferences .

Tap the Customize ads tab.

Tap See all next to Ad topics .

Under Ad topics advertisers can use to reach you , you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.

To see less of an ad topic, tap the topic you want to see less of and then tap See less .

On the Ad topics page, you’ll now see this topic under Your ad topic choices . You can change your preference at any time by selecting a topic and choosing No preference .

You can also browse all ad topics and choose to see less of the ones you aren’t interested in by using the search bar at the top of the Ad topics page.

Note:

If you have linked your Facebook and Instagram accounts, your ad topic preference selections will apply across both accounts. If you have not linked your accounts, you can learn how to update your ad topic preferences for the ads you see on Instagram.

If you choose to see less of an ad topic, you won’t get as many ads about that topic, and advertisers can’t target you based on an interest in it. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad , and we’ll use your feedback to improve the relevance of the ads you see.

If you add accounts to the same Accounts Center (for example, your Facebook and Instagram accounts), we’ll adjust this setting to match across your accounts. For ad topics you’ve selected to See less of, we’ve applied that preference to all accounts in the same Accounts Center.

Please note, all advertisers are subject to our ad policies. Ads that promote or reference restricted content categories must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.

Ad preferences

Your Ad preferences page also let you see how we’re using information to show ads we think will be most interesting for you and let you adjust how this information can be used to show you ads. In your Ad preferences page you can:

View common questions about how information is used to show you ads on Facebook.

Choose whether or not we can show you personalized ads based on your activity on other websites, apps or offline.

Review what information advertisers can use to reach you, such as certain Facebook Profile information and other categories, and choose whether this information can be used to show you ads.

View advertisers that can choose to show their ads to certain audiences you have been included in based on your activity or information and decide whether these audiences can be used to show you ads.

Choose how advertisers can reach you off of Meta Company Products .

Adjust who can see your social interactions alongside ads on Facebook.

Learn more about how Facebook decides which ads to show you.

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