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Meta for Business
Introducing Enhanced Gen AI Features and Other Tools to Help Build Your Business We're launching enhanced generative AI features for advertisers, such as full image and text generation, and introducing additional tools and services to help businesses like yours grow.
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Best Practices
Best Practices
Announcements
Announcements ·
Introducing new tools to drive holiday sales and reach customers with diversified creative
To give advertisers more options to reach customers with the right message at the right time we’re introducing new ad tools to turn interested shoppers into new customers.
Announcements ·
Meta Performance Spotlight Series: How Ferrara is leaning into a creative sweet spot on Reels
We caught up with Magen Hanrahan, SVP, Consumer Understanding & Experience at Ferrara, to hear more about how their brands stay tapped in and lean on creative to find new audiences
Announcements ·
Campaign Optimization Updates to Improve Advertiser Performance
Meta is updating its ad campaign optimization to better serve businesses by delivering results customized to their unique objectives and measurement of value.
Interviews ·
Performance Talks: How Creativity Can Change The World
Last month, Meta’s Nicola Mendelsohn sat down with Jane Geraghty, Chief Client Officer at WPP, while in Cannes for the annual Festival of Creativity. They discussed how AI is helping to shape the agency of the future, WPP’s big bet on the technology, and the potential AI brings for creativity.
Tips ·
Unwrap AI-enabled performance this holiday season
Marketers can unwrap AI-enabled performance by using Meta Advantage to create and meet demand, make ads faster with gen AI and build diverse creative with new formats.
Announcements ·
Performance Talks CMO Corner with Warner Brothers Discovery’s Pato Spagnoletto
Last month, Meta’s Nicola Mendelsohn sat down with Pato Spagnoletto, Warner Brother Discovery's Global CMO while in Cannes for the annual Festival of Creativity. They discussed how big brand moments like Season 2 of The House of the Dragon, drive subscribers for the Max brand, the role of AI and new creative formats in driving performance, and what’s on tap for Max during the holiday season.
Announcements ·
Cannes Lion 2024: Introducing AI Chatbots, Messaging Tools, & Threads API to Drive Business Performance & Foster Stronger Connections
This week at the Cannes Lions International Festival of Creativity, we're introducing three products to help businesses grow, better engage on Threads, and unlock creativity.
Tips ·
Don’t Let Your Business be a Victim: Protect Your Facebook Account From Phishing
We are providing insights into phishing - what it is and how to protect your Facebook account against it.
Announcements ·
Performance Talks: AI-powered Performance at Shoptalk 2024
To help marketers get the best performance from their ads investment we introduced new AI-powered tools that leverage the power of video.
Announcements ·
Meta's 2024 Performance Marketing Summit
The summit aimed to educated performance marketers on maximizing the business impact of their investments in Meta.
Announcements ·
New Ways for Businesses to Do More with Messaging
We’re introducing several new business messaging features to make WhatsApp and Messenger the best way for businesses to connect with their customers and do more with conversations.
Announcements ·
Performance Talks: Sarah McLoughlin Power Digital’s head of creative and social on making the most of your marketing investments
In this edition of Performance Talks we spoke with Sarah McLoughlin at Power Digital to learn more about how Sarah helps businesses make the most of their marketing investments.
More from Meta for Business
Tips ·
Unwrap AI-enabled performance this holiday season
Marketers can unwrap AI-enabled performance by using Meta Advantage to create and meet demand, make ads faster with gen AI and build diverse creative with new formats.
Tips ·
Don’t Let Your Business be a Victim: Protect Your Facebook Account From Phishing
We are providing insights into phishing - what it is and how to protect your Facebook account against it.
Tips ·
How three key Meta measurement tools enable app and gaming advertisers to achieve all-time best performance
See how Meta built a set of measurement solutions which are designed to help advertisers make efficient optimization decisions to maximize Return On Ad Spend (ROAS).
