News
124 RESULTS
Tips ·
How three key Meta measurement tools enable app and gaming advertisers to achieve all-time best performance
See how Meta built a set of measurement solutions which are designed to help advertisers make efficient optimization decisions to maximize Return On Ad Spend (ROAS).
Inspiration ·
Prepare-se para impulsionar suas vendas no Dia do Consumidor com insights e soluções da Meta
Confira as expectativas para a data e entenda como as plataformas da Meta podem te ajudar em todos os momentos da jornada do consumidor, desde a descoberta até a compra e o pós venda do seu produto ou serviço.
Tips ·
Performance Talks: CMO Corner with PepsiCo’s Katie Haniffy
Meta’s Eva Press sat down with Katie Haniffy, Head of media strategy and investment at PepsiCo, to discuss the role measurement plays in driving advertising performance.
Tips ·
Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance
We spoke with Michael Shaughnessy, COO of Kargo, to talk about Kargo’s data driven approach to creative, and how that can ultimately impact advertising performance.
Tips ·
Performance Talks CMO Corner: How BBDO’s Andrew Robertson is closing the gap between creative ideas and execution with AI
Nicola Mendelsohn sat down with BBDO’s President and CEO, Andrew Robertson, for insights on how AI will influence the holiday shopping season, both for brands and consumers.
Tips ·
Performance Talks CMO Corner: How American Eagle Outfitters’ Craig Brommers is achieving both brand and performance outcomes with Meta’s AI-powered tools.
Karin Tracy sits down with American Eagle Outfitters' CMO Craig Brommers for insights on engaging Gen Z authentically while achieving brand and performance goals.
Tips ·
Performance Talks: Insights on generative AI for marketers from Advertising Week 2023
We connected with some of our partners to get their thoughts on how AI is helping them unleash creativity and what the role of performance marketers will look like in the future.
Tips ·
Meta Performance Spotlight series: How Karla & Co. is generating more online sales with Advantage+ Shopping Campaigns – and accurately attributing results with CAPI
We spoke to the co-founder of Karla & Co. about how Advantage+ Shopping Campaigns and CAPI have helped the brand drive more online sales and enabled strategic business investment.
Tips ·
Meta Performance Spotlight series: How Queenly is efficiently reaching new audiences and boosting sales using Advantage+ app ads
We spoke to Queenly to learn more about how they are using Advantage+ app ads to efficiently drive installs of their formalwear marketplace app and boost sales.
Tips ·
Meta Performance Spotlight series: How Ulta Beauty is driving omni-channel demand through its retail media network with Advanced Analytics
We spoke with Brent Rosso, VP of Ulta Beauty Media to learn more about how they are driving performance for brands through their retail media network with Meta's Advanced Analytics.
Tips ·
Performance Talks: CMO Corner with Smartly.io CEO Laura Desmond
Nicola Mendelsohn sits down with Smartly.io CEO Laura Desmond for a conversation on how agencies are partnering with clients and the opportunity of AI to accelerate growth.
Tips ·
Rethinking media mix effectiveness in the new digital landscape
In this whitepaper, Meta outlines the major opportunities marketers in Asia Pacific currently have with digital platforms drive greater efficiency and return on ad spend.
More from Meta for Business
Tips ·
How three key Meta measurement tools enable app and gaming advertisers to achieve all-time best performance
See how Meta built a set of measurement solutions which are designed to help advertisers make efficient optimization decisions to maximize Return On Ad Spend (ROAS).
Tips ·
Performance Talks: CMO Corner with PepsiCo’s Katie Haniffy
Meta’s Eva Press sat down with Katie Haniffy, Head of media strategy and investment at PepsiCo, to discuss the role measurement plays in driving advertising performance.
Tips ·
Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance
We spoke with Michael Shaughnessy, COO of Kargo, to talk about Kargo’s data driven approach to creative, and how that can ultimately impact advertising performance.
