Understand and prepare for the upcoming ads restriction period ahead of the 2022 midterm elections. Learn more.
Election Hub: The United States Midterm
Resources for before, during and after the United States midterm elections.
Top 5 Things You Need to Know for the 2022 United States Midterm Elections
- Get authorized to run ads about social issues, elections and politics: A step-by-step guide
on how to confirm your identity, create a disclaimer and categorize your ads as being about Social Issues, Elections, and Politics.
- Consistent with our approach during the US 2020 General Election, we are introducing a restriction period for ads about social issues, elections or politics in the US, beginning one week prior to Election Day. The restriction period will run from 12:01 AM PT on Tuesday, November 1, 2022 through 11:59 PM PT on Tuesday, November 8, 2022. Learn more about the restriction period by watching our training below or visiting our blog.
- We recently announced that we will be removing some Detailed Targeting options that relate to topics people may perceive as sensitive, such as targeting options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation. Learn about alternative targeting products to reach your supporters.
- Learn about
our commitment to securing our platforms, providing transparency, and empowering people to vote
- Need Help? Our support team
is readily available to walk you through and assist you with product questions, operational requests, and technical issues.
Election Integrity
We are committed to securing our platforms and providing transparency during elections, and we’ve introduced tools that enable advertisers to provide more transparency to people. Learn more about Election Integrity at Meta, and what this means for advertisers.
If you think you may want to run Facebook or Instagram ads or boost posts, you will need to get authorized to run ads about social issues, elections or politics. Follow these guides to get started:
Election integrity resources
Launch Your Campaign
Getting set up
For political candidates, a Facebook Page is the core of your Facebook presence and a way you can reach your supporters and potential voters with important information.
Instagram is the place to showcase the passion that drives your policies, and the personality behind your politics. Use Instagram to get closer to your community and show off your creativity.
Disclaimer: Samantha Weber is a fictitious candidate designed by Meta. Any similarities between the Samantha Weber materials and real life candidates or political parties are not intentional.
WhatsApp is a fast, simple and secure messaging service. As a private messaging service dedicated to helping people speak freely, we recognize that democratic institutions protect this right.
Messenger
Messaging can help inspire trust and create meaningful connections between you and your supporters, shaping your relationships now and in the future.
Developers and App Owners
We have tools and products to help you integrate your apps with our Developer Platform. Read our blog post
on getting your app ready for elections, or visit the Developer site
to learn about the Developer Policies
and Platform Terms
that apply to the use of these products.
Help secure your accounts
To help protect your information and keep your accounts and the Pages you manage secure, we recommend you follow our security practices outlined in this guide, which includes:
- Turning on two-factor authentication
- Taking the security and privacy check ups
- Making sure your information, such as the email address on file, is up to date
- Enrolling in Facebook Protect
Resources for launching a campaign
Reach and Engage Voters
Foster community
An organic presence
(or unpaid social content) across Meta technologies is important for you to connect with the people you care about.
Organic Facebook posting tips
- Posting organically on Facebook enables you to express your campaign values and purpose
- Timely, topical updates by adding popular #hashtags to your posts to participate in ongoing discussions
- Make big announcements on Facebook or Instagram Live, or in a thoughtful post
- When something newsworthy happens, address it in an original post and provide context for your fans
- Posting news quickly can help get your message out and shape the discussion
Organic Instagram posting tips
- Write captions in clear, direct language, and don’t forget to write an image description using the alternative text feature
- Try out interactive Stories stickers to bring you closer to your audience and generate engagement
- Promote your Lives ahead of time using the countdown sticker in Stories
- Create a Guide breaking down the policies you’re advocating for or highlighting your programs and the people who've been helped by your work
- Check out our Main Guide for Politics and Government or visit our website for more best practices tips
Now is a good time for your campaign to interact virtually with your supporters by liking and replying to comments
- Regularly monitor your Page activity for comments and questions that need attention. Learn more about comment moderation on our blog here .
- Like and reply to comments whenever possible
- Respond to comments on your Page honestly and fairly. Responses to individual comments can foster community and build trust over time.
Interacting with your community
- Host a Live Q&A with your community
- Take your supporters behind the scenes
- Take questions on Instagram Stories with the Question sticker
Organic resources for reaching and engaging voters
Advertising
All of our ads are self-serve. There are a few different ways to create an ad, including boosting a post and creating an ad in Ads Manager.
Our Advertising Policies
provide guidance on the types of advertising content allowed. When advertisers request an ad to be published, which includes boosted posts, each ad is analyzed under these policies. Understanding the policies and guidelines helps you to avoid ad rejections and get your ads running as quickly as possible. Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta.
Meta Business Suite
We recently announced
that Meta Business Suite, a new interface to help organizations save time and stay up to date by managing their Pages or profiles across our apps, will be expanding to many advertisers. If you are currently experiencing this interface, visit our Help Center to learn more.
Boosting posts
Boosting posts
is the simplest form of advertising on Facebook. With boosting posts, you can quickly run ads directly from your Page by promoting one of your posts. Boosting posts allows targeting via age, location and gender.
Running ads
Running ads includes creating ads in Ads Manager
where you will have more options for your ads.
Ads Manager is the tool that enables you to create and manage your ads. With Ads Manager, you can: - View, make changes and see results for all of your ads campaigns
- Utilize a step-by-step process to develop ad campaigns by using ad creation to design your ads
- Manage, control and customize multiple ads at once by editing settings - such as audience and a budget
- Evaluate your ad’s performance by viewing up-to-date data on the quality of your ads and schedule reports
Audiences
When you are advertising, keep your audience
as broad as possible for buying efficiencies. Consider demographic targeting in addition to contact lists and website visitors. When creating your audience, keep these tips in mind: - Install the Meta pixel
on your website to track your site visitors and to create and audience of people who have visited your site.
- Get started with the Conversions API
: The Conversions API is a tool for organizations that enables you to share data for which you have all of the necessary rights and permissions directly from your server. The API is also designed to honor privacy controls. For example, if people use our Off-Facebook Activity
privacy tool to limit whether their off-Facebook activity data is associated with their Facebook accounts, those privacy choices will extend to the data connected using the Conversions API.
Creative
People consume content differently from one another. While some enjoy watching videos, others may prefer scrolling through a carousel or looking at static images. Some may like doing all of these. Review our creative best practices
and consider having a mix of creative to allow you to connect and engage with as many supporters as possible.
Disclaimer: Samantha Weber is a fictitious candidate designed by Meta. Any similarities between the Samantha Weber materials and real life candidates or political parties are not intentional.
Disclaimer: Samantha Weber is a fictitious candidate designed by Meta. Any similarities between the Samantha Weber materials and real life candidates or political parties are not intentional.
