Your Ad preferences and how you can adjust them on Facebook
Facebook.com on mobile browsers is in the process of being updated. See more
If you’re in the European Region
, your ad choices are different. Learn more about your ad choices
.
Keep in mind that there is no way to hide all ads. Learn more about how Facebook decides which ads to show you
and how to give feedback
on the ads you see.
Your Ad preferences
page lets you adjust the ads you see while on Facebook and gives you the ability to update your ad settings to control information we can use to show you ads.
View and adjust your Ad preferences:
1.
Tap 
in the top right of Facebook.
in the top right of Facebook.2.
Tap 
Settings and privacy
, then tap Settings
.
Settings and privacy
, then tap Settings
.3.
Tap See more in Accounts Center
, then tap Ad preferences
.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
From here, you can view the advertisers you’ve most recently seen ads from, and you can choose to see fewer ads about selected topics. You can also review your Ad settings
and choose whether we can show you personalized ads based on your Activity information from ad partners.
Note:
Changing your ad preferences influences which ads you see, but it won’t change the total number of ads you see.
Advertisers
The Advertisers section of Ad preferences lets you see the advertisers we’ve shown you ads from most recently, as well as advertisers whose ads you’ve clicked on while on Facebook. These are advertisers we think will be most interesting and relevant to you based on your activity on and off Facebook. You can choose to hide ads from these advertisers and view which advertisers you’ve already hidden.
Hide ads from an advertiser
1.
Tap 
in the top right of Facebook.
in the top right of Facebook.2.
Scroll down and tap Settings
.
3.
Tap See more in Accounts Center
, then tap Ad preferences
.
4.
Tap Advertisers you've seen
.
5.
Below Advertisers You’ve Seen Most Recently
, you’ll see a list of advertisers. Tap Hide Ads
for any advertisers you don't want to see ads from.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
Learn more about why you see ads from certain advertisers
.
Ad topics
Ad topics is a list of topics you can choose to see less of while on Facebook and Instagram. These include ad topics such as alcohol, parenting, pets and social issues, elections or politics
. Please note, the social issues, elections or politics topic preference is not available in every country.
Adjust your Ad topic preferences in Accounts Center
1.
Tap
in the top right of Facebook.
in the top right of Facebook.2.
Scroll down and tap Settings
.
3.
Tap See more in Accounts Center
, then tap Ad preferences
.
4.
Tap Ad topics
. Under Ad topics advertisers can use to reach you
, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
5.
To see less of an ad topic, tap the topic you want to see less of and then select See Less
.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
On the Ad topics page, you’ll now see this topic under Your ad topic choices
. You can change your preference at any time by selecting a topic and choosing No preference
.
You can also browse for all ad topics and choose to see less of the ones you aren’t interested in by using the search bar at the top of the Ad topics page.
Note:
If you have linked your Facebook and Instagram accounts, your ad topic preference selections will apply across both accounts. If you have not linked your accounts, you can learn how to update your ad topic preferences
for the ads you see on Instagram.
If you choose to see less of an ad topic, you won’t get as many ads about that topic, and advertisers can’t target you based on an interest in it. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad
, and we’ll use your feedback to improve the relevance of the ads you see.
If you add accounts to the same Accounts Center (for example, your Facebook and Instagram accounts), we’ll adjust this setting
to match across your accounts. For ad topics you’ve selected to See less of, we’ve applied that preference to all accounts in the same Accounts Center.
Please note, all advertisers are subject to our ad policies. Ads that promote or reference restricted content categories
must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.
Ad Settings
Your Ad preferences
page also let you see how we’re using information to show ads we think will be most interesting for you and let you adjust how this information can be used to show you ads. Under Ad settings
, you can:
View common questions about how information is used to show you ads on Facebook.
Choose whether or not we can show you personalized ads based on your activity on other websites, apps or offline.
Review what information advertisers can use to reach you, such as certain Facebook Profile information and other categories, and choose whether this information can be used to show you ads.
View advertisers that can choose to show their ads to certain audiences you have been included in based on your activity or information and decide whether these audiences can be used to show you ads.
Choose how advertisers can reach you off of Meta Company Products
.
Adjust who can see your social interactions alongside ads on Facebook.
Learn more about how Facebook decides which ads to show you.
