Choose to see less of certain ad topics while on Facebook
Facebook.com on mobile browsers is in the process of being updated. See more
If you’re in the European Region
, your ad choices are different. Learn more about your ad choices
.
We want the ads you see while on Facebook to be personalized and relevant for you. To help influence your ad experience, you can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics
. Please note, the social issues, elections or politics topic preference is not available in every country.
Adjust your Ad topic preferences:
1.
Tap 
in the top right of Facebook.
in the top right of Facebook.2.
Tap 
Settings and privacy
, then tap Settings
.
Settings and privacy
, then tap Settings
.3.
Tap See more in Accounts Center
, then tap Ad preferences
.
4.
Tap the Customize ads
tab.
5.
Next to Ad topics
, tap See all
.
6.
From here, you can search and manage your Ad topics
. To see less of an ad topic, search the topic you want to see less of and then tap See less
.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
On the Ad topics
page, you’ll now see this topic under Your ad topic choices
. You can change your preference on the topics available at any time by selecting a topic and choosing No preference
.
You can also browse topics you were added to based on your activity under Ad topics advertisers can use to reach you
. Click or tap View and manage topics
and choose to see less of the ones you aren’t interested in.
Note:
If you have linked your Facebook and Instagram accounts, your ad topic preference selections will apply across both accounts. If you have not linked your accounts, you can learn how to update your ad topic preferences for the ads you see on Instagram
.
If you choose to see less of an ad topic, you won’t get as many ads about that topic, and advertisers can’t target you based on an interest in it. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad
and we’ll use your feedback to improve the relevance of the ads you see.
If you add accounts to the same Accounts Center (for example, your Facebook and Instagram accounts), we’ll adjust this setting
to match across your accounts. For ad topics you’ve selected to See less of, we’ve applied that preference to all accounts in the same Accounts Center.
For teen users
This experience might not be immediately available to all teens. Once available, you can influence what your ads are about by using your Ad topic controls.
Adjust your Ad topic preferences:
1.
Tap 
in the top right of Facebook.
in the top right of Facebook.2.
Scroll down and tap Settings
.
3.
Scroll down to Permissions
and select Ad Preferences
.
4.
Tap Ad topics
.
5.
To see less of an ad topic, search the topic you want to see less of and then select See Less
.
On the Ad topics page, you’ll now see this topic under Your ad topic choices
. You can change your preference on the topics available at any time by selecting a topic and choosing No preference
.
You can also browse topics you were added to based on your activity under Ad topics advertisers can use to reach you
and choose to see less of the ones you aren’t interested in.
Note:
If you add accounts to the same Accounts Center (for example, your Facebook and Instagram accounts), we’ll adjust this setting to match across your accounts. For ad topics you’ve selected to See less of, we’ve applied that preference to all accounts in the same Accounts Center.
If you choose to see less of an ad topic, you won’t get as many ads about that topic. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad
and we’ll use your feedback to improve the relevance of the ads you see.
Please note that until you turn 18 years old (20 in Thailand and 21 in Indonesia), certain topics will automatically be set to Show less ads about this topic
and you won’t be able to change them.
Please note, all advertisers are subject to our ad policies. Ads that promote or reference restricted content categories
must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.
Learn more about how to adjust your ad preferences
.
