Insights
See Page Insights on Facebook
See Page Insights on Facebook
Classic Pages on Facebook are updating to the new Pages experience
. You’ll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
To see insights about your Page:
1.
Tap 
in the top right of Facebook, then tap your name.
in the top right of Facebook, then tap your name.2.
Tap 
then select the Page you want to switch into.
then select the Page you want to switch into.3.
Tap your Page's profile picture.
4.
Tap Manage
at the top of your Page.
5.
Tap See more insights
.
To see more insights or to export insights
, log into Facebook from a computer.
About Insights
Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.
Keep in mind that you can only access data in Page Insights for the last 2 years, and demographic data, such as age, gender and location, are available in Page Insights once there is data for 100 or more people. Pages categorized as a Community Page don't have Insights.
You can use Insights to:
Understand how people are engaging with your Page.
View metrics about your Page's performance.
Learn which posts have the most engagement and see when your audience is on Facebook.
Differences between Page views, reach and impressions
Differences between Page views, reach and impressions
Page views are the number of times a Page's profile has been viewed by people
, including people who are logged into Facebook and those who aren't.
Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.
Impressions are the number of times any content from your Page or about your Page entered a person's screen.
We update the organic impressions metric to factor in new products and changes to Facebook. Keep in mind that because of the many ways content can be created and shared on Facebook, the actual number of organic impressions may not currently be reflected in this metric (or any metrics that use organic impressions, including page views and reach).
See how many people have visited your Facebook Page
See how many people have visited your Facebook Page
Classic Pages on Facebook are updating to the new Pages experience
. You’ll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
You can see the number of people who have visited your Page in Meta Business Suite
. You can visit Meta Business Suite on a computer or download the Meta Business Suite app for iOS or Android.
See insights for your Facebook Page posts
See insights for your Facebook Page posts
Classic Pages on Facebook are updating to the new Pages experience
. You’ll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
Insights for your Page's posts are available as soon as the post is published. In the Insights
section of your Page, you can see information such as post reach and post engagement.
You can also see detailed insights for your Page's posts in Meta Business Suite
. You can visit Meta Business Suite on a computer or download the Meta Business Suite app for iOS or Android.
See demographic data about the people who follow or like your Page
See demographic data about the people who follow or like your Page
This feature isn't available on mobile browsers, but it is available on these devices. Select a device to learn more about this feature.
Learn the difference between organic, paid and post reach
Learn the difference between organic, paid and post reach
Post reach is the number of people who saw any of your posts at least once. This metric is estimated.
Paid reach is the number of people who had a paid post from your Page enter their screen. Organic reach is the number of people who had an unpaid post from your Page enter their screen. Organic reach can be broken down into viral and nonviral:
Viral
: The number of people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Nonviral
: The number of people who had any content from your Page enter their screen. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
If your post reaches someone through both paid and organic distribution, they're counted toward each. Keep in mind that the sum of organic and paid reach won't always equal post reach. For example, if one person sees your post through both organic and paid distribution, they'll be counted as 1 in organic reach, 1 in paid reach, and 1 in post reach.
Why has my Page's organic reach dropped?
There are many factors that affect reach, including how people are engaging with your Page's content, how people have engaged with similar types of content in the past, the quality of the content and other factors such as time of day and whether people are on Facebook on their mobile phone or computer. It's normal for reach to change based on these factors.
See insights for your Facebook Page's likes
See insights for your Facebook Page's likes
Classic Pages on Facebook are updating to the new Pages experience
. You’ll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
You can see insights for your Page's likes in Meta Business Suite
. You can visit Meta Business Suite on a computer or download the Meta Business Suite app for iOS or Android.
See insights for your Page's videos
See insights for your Page's videos
Classic Pages on Facebook are updating to the new Pages experience
. You’ll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
You can see insights for your Page's videos in Meta Business Suite
. You can visit Meta Business Suite on a computer or download the Meta Business Suite app for iOS or Android.
See metrics about your Page's events
See metrics about your Page's events
This feature isn't available on mobile browsers, but it is available on these devices. Select a device to learn more about this feature.
See insights about your Page's followers
See insights about your Page's followers
Classic Pages on Facebook are updating to the new Pages experience
. You’ll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
When someone follows your Page, it means they may receive updates about your Page in their Feed.
Keep in mind that whenever someone likes your Page, they automatically follow it, which is included in your total number of Page follows in Page Insights.
See insights about your Page's followers
1.
Tap
in the top right of Facebook, then tap your name.
in the top right of Facebook, then tap your name.2.
Tap
then select the Page you want to switch into.
then select the Page you want to switch into.3.
Tap your Page's profile picture.
4.
Tap Manage
at the top of your Page.
5.
Tap See more insights
.
6.
Scroll down to Followers
.
See your Facebook Page's recommendations
See your Facebook Page's recommendations
This feature isn't available on mobile browsers, but it is available on these devices. Select a device to learn more about this feature.
Export your Page's insights data
Export your Page's insights data
This feature isn't available on mobile browsers, but it is available on these devices. Select a device to learn more about this feature.
