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"Language for Actionable Recommendations in Clinical Guidelines: Avoiding Hedging and Equivocation" (co-author: Richard S. Klasco). Journal of the American Medical Association (JAMA) 317:6 (February 14, 2017)
The Story of Hebrew . Princeton University Press (2017)
A Screenful of Sugar? Investigating Prescription Drug Web Sites (Co-author Jon Schommer), Peter Lang International (2014)
Prescription drug brand Web sites: Guidance where none exists, Innovations in Pharmacy 1:1 (2010) 1-15
"Apologizing to China: Elastic apologies and the meta-discourse of American diplomats". Intercultural Pragmatics 7:1 (2010) 47-74
"Chemotherapy as language: sound symbolism in cancer medication names." (Co-author Gregory Abel) Social Science and Medicine 66 (2008) 1863-1869
"TV Commercials for Prescription Drugs: A Discourse Analytic Perspective," Research in Social and Administrative Pharmacy , 1:2 (2006) 158-184.
"Hazard Information for Industrial Chemicals: The Development of a Policy in Israel," International Journal of Occupational Safety and Ergonomics , 8:1 (2002) 3-22.
"Golem: The Making of a Modern Myth," Symposium , 55 (Summer 2001) 78-94.
Mamme Dear: A Turn-of-the-Century Collection of Model Yiddish Letters , Jason Aronson (1997).
The Grammar of Modern Hebrew , Cambridge University Press (1989).
"Jewish Humor." In Salvatore Attardo (ed.) Encyclopedia of Humor Studies. SAGE Reference (2013).
"Visual Tools And Narratives: New Ways To Improve Financial Literacy (co-authors: Annamaria Lusardi, Anya Samek, Arie Kapteyn, Angela Hung, Aileen Heinberg). Journal of Pension Economics and Finance (July 2017) 297-323
language and narrative in FedSpeak
communication in jewish law
Patient-oriented medical communications and Internet advertising;
policy and practice for safety instructions;
The Dartmouth Jewish Sound Archive.