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But they may not always be able to compete with the benefits and high salaries offered by larger corporations. Offering employees the opportunity to invest in company stock shares can be a great incentive for employees to perform well and stay with the company in order to get a return on investment. Potential employees will be intrigued by investment opportunities during the hiring process because it will set your startup apart from others in your industry.
Inviting your employees to invest in your company shows that you care about their future with your company and have a concrete plan for the growth of your company in the next few years. If you’re a startup looking to hire competitive, young employees with technology and media experience, you may just be in luck. One study from Pay Scale shows that Generation Z and Millennials actually prefer working for smaller companies, and offering investment opportunities has the potential to give you an additional edge.
