With United Airlines starting non-stop flights from Newark to Marrakesh, Morocco will become an easy-to-reach travel and tourism destination for Americans.
With French, German, and Middle Eastern tourism and even Israeli tourism, Morocco has a mixed calculation when it comes to accommodation. It ranges from 5-star name-brand hotels to boarding houses.
Major hotel brands are primarily located in the larger cities and include Wyndham Hotels and Resorts, Marriott International, Accor SA, W Hospitality Group, Movenpick, and Radisson Hotel Group.
As tourists turn to more authentic travel adventures, Morocco finds itself on the unique receiving end as a hot destination to do just that. Currently, 36 hotel projects are being constructed, adding over 6,300 rooms to available accommodations.
Between now and 2028, Morrocco anticipates 4.4 million more tourist arrivals, a whopping 85% more, resulting in around 9.5 million tourists by 2028. Currently, the hotel industry brings in US$0.81 billion and is anticipated to grow to US$1.12 billion by 2029.
The Stars, The Luxury
Interest in 3-, 4-, and 5-star accommodations is rising, and hotel companies such as W Hospitality Group rank Morocco as one of its top countries with many hotel construction projects planned for the near future. Radisson Hotel Group plans to open 14 new properties within the next six years, bringing the total number of its hotels in the country to 25.
Most hotels in Morocco have something in common: Giving a more authentic travel experience, and the desert mountain country of 1001 nights knows how.
In the world of 5-star hotels, Marriott Hotels has only three properties in Morrocco right now, one each in Casablanca, Rabat, and Fes, while Movenpick Hotels & Resorts also has 3 in Casablanca, Marrakesh, and Tangier.
Casablanca is one of the largest of the three more popular cities, offering hotel accommodations from upscale to local guesthouses.
Marrakech is more known for its traditional Moroccan houses with interior gardens or courtyards (riads), although it, too, offers a mix of boutique to luxury hotels.
The well-preserved town of Fes offers an authentic Moroccan experience with historic riads converted into hotels.
Tourism has become the second largest GDP contributor in the nation, bringing in close to US$9 billion in revenue.