As predicted by eTurboNews ITBhas been canceled due to the rapid spread of Coronavirus. This is the first time ITB was canceled.
Messe Berlin has been criticized to prolong the action, putting many exhibitors and visitors in a difficult position to cancel or change flights and arrangements.
Exhibitors should be protected to not have to pay for stand cost, but costs involved with travel, hiring staff, the material is a different matter. Many side events around ITB may now also be canceled and it’s not clear how many will go to Berlin anyway
Juergen Thomas Steinmetzis a global tourism leader, media entrepreneur, and veteran journalist with 40+ years of industry experience. Founder and Publisher ofeTurboNewssince 1999 and founder of theWorld Tourism Network, he has championed independent tourism journalism, international collaboration, and a stronger voice for destinations and tourism businesses worldwide.Read full biography »
