Tanzania is participating in the premier ITB Berlin travel and tourism exhibition, to showcase its tourist attractions before the global travel trade and leisure tourism audience, aiming to attract more tourists from across the world, the report from Tanzania’s Ministry of Natural Resources and Tourism said.
Tanzanian minister for Natural Resources and Tourism Ms. Angellah Kairuki is currently in Berlin, leading a team of about 40 participants, that includes members of the Tanzania Association of Tour Operators (TATO), officials from the Tanzania Tourist Board (TTB) and other tourist and travel trade executives.
Banking on the ITB Berlin 2024 travel expo, Tanzania has joined other tourist destinations, tourism professionals, travel agencies, tour operators and media representatives from all corners of the world, to showcase its tourist attractions, mostly the wildlife resource, historical and heritage sites.
The ITB Berlin travel exhibition is expected to attract more than 10,000 exhibitors and 160,000 visitors.
Tanzanian tourism team at the ITB Berlin show is set to attract German tourists and travelers from other countries through Business to Business (B2B) meetings and networking.
Germans are rated the highest spending holidaymakers and longer-staying visitors traveling to Tanzania every year, with their number ranging between 58,000 and 60,000 between 2022 and mid-2023, and is expected to rise even higher.
Germany is the leading European nation with many holidaymakers traveling to other destinations outside Europe, including Africa and other world destinations.
Germany’s Deputy Minister for Foreign Affairs Hon. Katja Keul visited Tanzania from February 29 to March 3 this year, and had a discussion with the Tanzanian Minister for Tourism regarding the best strategies to attract more German tourists to visit Tanzania.
Ranked as Tanzania’s traditional partner, Germany is supporting wildlife conservation projects in southern Tanzania’s Selous Game Reserve and Serengeti National Park in the north.
Most attractive sites which compel Germans to visit Tanzania are the historical sites including the old German buildings, cultural heritage sites and Mount Kilimanjaro expeditions, along with wildlife parks.
Ngorongoro Crater is among the most preferred attractions in Tanzania and it draws many German tourists. It was in Ngorongoro where the famous German conservationist, Professor Bernhard Grzimeck and his son Michael Grzimeck were laid to rest.
Tanzania had recorded 1.8 million tourists arrivals, an increase from 1.4 million tourists who visited the country’s key tourist attractions in 2022, an increase of 14 percent, data from the Ministry of Tourism had indicated.
The Tanzania Association of Tour Operators (TATO) is set to make a vibrant presence at ITB Berlin 2024 through its members.