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Madrid- Dubai – Cairo:While much of Spain may be in summer vacation mode, the World Travel & Tourism Council (WTTC) appears to be keeping busy. Two developments point to an organization expanding both its membership and its government relationships.
WTTC has welcomed Egypt as a new member, adding one of the Middle East and North Africa region’s most important tourism destinations to its growing network.
The move comes as Egypt continues to position tourism as a major pillar of its economy and invests in expanding its visitor economy, aviation links, hotel capacity and international tourism profile.
At the same time, WTTC has taken another step toward strengthening its relationship with governments.
WTTC signs MoU with World Governments Summit
WTTC and the World Governments Summit Organization (WGS), an initiative of the Prime Minister’s Office of the United Arab Emirates, have signed a Memorandum of Understanding designed to strengthen public-private cooperation in global tourism.
The agreement brings together WTTC’s network of private-sector tourism leaders with WGS’s ability to convene governments, policymakers and international decision-makers.
The two organizations say their cooperation will focus on some of the biggest issues confronting tourism, including technological transformation, sustainability, workforce challenges, investment, destination development and changing traveler expectations.
A particular focus will be cooperation within the World Governments Summit framework and its discussions about the Future of Tourism, along with joint projects and events in the UAE and internationally.
The agreement was formalized by Gloria Guevara, President & CEO of WTTC, and Mohamed Al Sharhan, Managing Director of WGS, and is endorsed by the UAE Minister of Cabinet Affairs and WGS Chairman Mohammad Abdullah Al Gergawi.
“The future of Travel & Tourism will be shaped by the strength of collaboration between governments and the private sector,” Guevara said, describing the agreement as “a new era of public-private cooperation.”
For WTTC, the two developments are different sides of the same strategy: expand the tourism industry network while building stronger bridges to governments.
And while August may traditionally be a quieter month in Spain and much of Europe, WTTC seems determined not to let the summer holiday season slow its international agenda.
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