Brand Standards
Grand Canyon University (GCU) has been devoted to innovation, academic excellence, leadership and service since 1949. An unwavering Christian foundation and commitment to our core values have allowed us to remain an enduring pioneer of private education.
Brand identifiers, including our logos, seal, taglines, color palette, fonts and overall image, are the external expression of our unique character. Our brand, like our strengths, distinguish us from other universities.
As we continue to grow, we strive to present GCU in a consistently uniform fashion that embodies our mission. The standards set forth within our guide help protect our identity as an engaged, revolutionary organization committed to academic excellence.
AI
An Adobe Illustrator (AI) file is vector formatted and can be combined with raster (bitmap) graphic files. AI files are your best choice for exchanging and/or printing high-resolution and layered graphics. Resizing (enlarging or compressing) vector files does not result in a loss of image quality. AI files also retain assigned color profiles, making it easier to maintain consistent color output when printing on paper or fabric, or publishing online.
PNG
A Portable Network Graphic (PNG) is a raster image file. It is particularly popular with web designers for its ability to handle graphics with transparent or semi-transparent backgrounds. Inherently, this makes them ideal for use online. PNGs do not contain layers, however their file format is ideal for graphics of a vector origin. PNGs offer lossless compression and a broader, brighter color palette capable of handling 16 million different colors.
