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/ / BA In Broadcasting Degree

Bachelor of Arts in Broadcasting

Domains

Program Domains

Writing for Broadcast-
This program prepares students by teaching them how to craft compelling stories for various broadcast platforms. It builds students' writing skills enhancing their ability to select and report newsworthy events. Through practical experience, students learn to effectively communicate with specific audiences while utilizing multimedia to enhance their storytelling.
- Write a story for broadcast using proper Associated Press (AP) style.
- Use news judgement in selecting a story for broadcast.
- Combine AP broadcast writing and multimedia elements to craft a compelling story.
- Elicit quality sound bites through effective interviewing strategies.
- Discern the effect of bias and objectivity in news.
Business of Broadcasting-
This program covers how industry structures and business models influence news coverage, helping students appreciate the balance between editorial content and commercial interests. It also covers legal structures governing broadcasters, including how laws and regulations impact the daily operations of broadcasting professionals. Students also investigate the symbiotic relationship between broadcasters and advertisers, to understand how these partnerships affect the content and financial viability of broadcasting enterprises.
- Explain how the broadcasting industry structure and business models affect news coverage.
- Evaluate how laws affect the work of broadcasting professionals.
- Analyze the interdependent relationship between advertisers and broadcasters.

Multimedia Production-
This program provides students with practical skills for creating broadcast quality content. It also covers the various roles within a live broadcast environment, including each position's responsibilities and how they contribute to the broadcast's success. Students engage in hands-on experiences to produce broadcast pieces that follow professional audio and video production standards.
- Structure a production rundown.
- Delineate the responsibilities of the technical roles in a live broadcast environment.
- Produce a quality broadcast piece using audio/video production best practices.
- Produce the multimedia content for a broadcast package.

Faculty

Program Faculty

Our faculty are committed to bringing their abundant knowledge, enthusiasm, and experience to GCU and its students every day.

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Bachelor of Arts in Broadcasting

Program Domains

Program Faculty

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