Vertex AI Search for commerce

Conversational Commerce agent uses Google's search expertise and Gemini to deliver personalized guidance throughout the shopping journey, maximizing conversions, and revenue . It understands user intent and preferences, provides relevant results, and facilitates product discovery through natural conversation.

With its advanced intent classification, Conversational Commerce agent intelligently switches between traditional product search and conversational interactions, delivering intuitive results optimized for user behavior, your product catalog, and key performance indicators.

Deliver personalized search results and product recommendations that drive your business goals with state-of-the-art natural language processing, Google's unique web signals, Knowledge Graphs, and our commerce-tuned LLMs . Increase revenue with these advanced models, which focus early search results on higher-converting products.

Provide recommendations that adapt to individual shopping behavior, preferences, and historical data to optimize for business objectives, such as maximizing conversion rates, click-through rates, or revenue per session . Recommendations can extend beyond your website to mobile apps, personalized email campaigns, in-store kiosks, and call center applications.

Configure search and browse results and recommendations to launch promotions, tune product rankings, and reroute results when items are out of stock. Configure search and browse resultsto launch promotions, tune product rankings, and reroute results when items are out of stock. The Merchandising console empowers your business users to react quickly to market trends and customer behavior and lets you instantly deploy and test new strategies to drive business goals.

Boost your retail catalog's discoverability and surface more relevant results. We natively enrich your catalog by combining Google Shopping's powerful web crawlers with Google's deep understanding of web content and our unique Vision AI models. This provides essential attributes and taxonomy for improved retrieval, ensuring your catalog connects directly with user needs.

Security and privacy protocols that ensure your data is isolated with strong access controls; your data is yours alone. We support compliance with the General Data Protection Regulation (GDPR). See terms  and the  GDPR Resource Center for more information. Also, see our product Service Level Agreement here .