Criteria

Page Summary

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• Targeting and exclusion of various criteria are supported by the CampaignCriterionService, AdGroupCriterionService, and CustomerNegativeCriterionService.

• The CampaignCriterionService allows for campaign-level targeting and bid modifiers for various criteria types.

• The AdGroupCriterionService enables targeting and exclusion at the ad group level for a range of criteria.

• Negative targeting at the account level is supported by the CustomerNegativeCriterionService for specific criteria types.

Targeting criteria can be set at three different levels:

• At the campaign level.
• At the ad group level.
• At the customer level.

Not all criteria types can be set at all levels: some, for example, can be set only at the campaign level.

Additionally, some criteria can only be used for negative targeting, and some can only be used for positive targeting.

The following table describes the allowed usage of all criterion types: