Monday, September 16, 2024
We're sharing more information about our new search experiences in South Africa, and how South African platforms can express interest and participate.
With these new experiences, users in South Africa running travel, shopping, car hire, bus booking, and food delivery searches may notice more visual and enhanced filtering capabilities. These experiences aim to:
- Improve the visibility of South African platforms on the search results page
- Make it easier for users to filter and explore South African results
New "South African" badge
A "South African" badge is shown on the search results page, for applicable web results and advertisements from eligible South African platforms. This badge doesn't change the ranking of results. This new badge (example below) is available for web results for travel, car hire, bus booking, shopping, and food delivery queries in South Africa. It's also available for advertisements in travel and shopping for eligible South African platforms.
New "South African" refinement chips
Refinement chips can help users focus the Search page on specific types of web results. Searchers in South Africa can activate the "South African" refinement chip at the top of the Search results page to refine their view to eligible South African travel and shopping platforms. Eligible South African platforms don't need to add any markup in order to appear using the refinement chip.
Learn more and express interest
These new experiences are launched to eligible sites in South Africa only. If your business is based in South Africa, you think you are eligible for these experiences, and you would like to express interest, you can start by filling out this interest form .
