What’s new in Google Ad Manager

Release notes for April 6, 2026

Follow along:  Blog | YouTube | X  | Optimization tips 

Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive

Other product or Help Center updates

Upcoming changes to the commonly used set of ad technology partners

Starting on or after April 20, 2026, Google Ad Manager will experiment with an updated set of commonly used ad technology partners . If this experiment is deemed beneficial for publishers, the list will be updated on or after June 5, 2026. This update will reflect the partners that meet our privacy standards and work most closely with publishers globally (determined by data collected from all programmatic demand sources).

To view the list of current ad technology partners (and those in the experiment once it starts), and manage the controls in your account:

  1. Click Privacy & messaging.
  2. On the European regulations card, clickSettings.
    1. Under "Settings," locate the "Review your ad partners" section.
    2. ClickEdit.
  3. Make a selection:
    • Automatically include commonly used ad partners: Select this option to allow automatic updates.
    • Do not automatically include commonly used ad partners: Select this option to prevent automatic updates and opt out of the experiment. This option will create a custom list pre-filled with your current selections, which you can then modify as needed.

Note that if you're using a third-party CMP to collect GDPR consent, your list of ad tech partners is managed through your CMP provider. 

Coming soon

Details on the migration to Interactive reports

  • April update:The migration to Interactive reports has been extended by one month to provide publishers additional time to migrate legacy reports. 
  • Migrate legacy scheduled reports by May 4:On the legacy Reports page, reports will be set to “Unscheduled” and will not run starting May 4. Migrate any reports scheduled in the Reports tool to Interactive reports before this date.

In Ad Manager "Reporting,"  Interactive reports will replace Reports on  June 1, 2026.

Image showing the

Interactive reports, available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.

Interactive reports now includes all legacy report types, dimensions, and metrics being migrated. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.

See previous release notes

Was this helpful?

How can we improve it?
true
Unlock your revenue with personalized tips today!

Visit the Optimization tips for Google Ad Manager page to see personalized suggestions to maximize your revenue.

Unlock now

Search
Clear search
Close search
Google apps
Main menu
5949001217488857078
true
Search Help Center
false
true
true
true
true
true
148
false
false
false
false
Create a Mobile Website
View Site in Mobile | Classic
Share by: