Google Ad Manager currently supports the following video and audio content signals.
Publisher provided signals can either be mapped from custom key values and CMS metadata within Google Ad Manager , or sent directly via VAST ad tag parameters.
To send these values directly on the VAST tag and without needing mapping:
- To support sending IAB Audience Taxonomy, IAB Content Taxonomy, or Video Content Signals, you can use the ppsj VAST ad tag parameter , which also has the values listed in the developer documentation .
- To support sending Video programming signals, you can use the associated VAST ad tag parameters of ct_ne , ct_ch , ct_se , and ct_ti .
The following four signals are passed as part of the PPS "Video content signals" category.
-
Genre and Audience: Pass the genre associated with your video & audio content. The supported values are defined in the IAB Content Taxonomy .
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Content Rating: Pass the content rating associated with the video & audio content. Use the Content Rating table to determine which value to pass.
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Audio Feed Type: Pass values associated with the different types of audio content. The supported values, aligned with IAB , are Music, Radio, and Podcast.
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Production Quality: Pass values associated with the content quality. The supported values, aligned with IAB , are Professionally Produced, Prosumer, and User Generated
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Content Delivery: Pass values associated with the delivery of video or audio content. The supported values, aligned with IAB , are Streaming, Progressive, and Download.
The following four signals are passed as part of the PPS "Video programming signals" category:
- Network: Pass the network associated with the video content that the ad will be displayed in. A network is a broadcasting organization that owns or licenses a large amount of content and distributes it over a wide area. For more information, visit the IAB definition .
- Channel: Pass the channel that the ad will be displayed in. A Channel is defined as the entity that curates a content library or stream within a brand name for viewers. For more information, visit the IAB definition .
- Series: Pass the content series that the ad will be displayed in.
- Title: Pass the content title that the ad will be displayed in.
Content Rating
There has been limited unified industry taxonomies used across regions, markets, and formats for content rating. You can use this generic standard to map from the different standards that publishers and industry bodies may use.
The intention of this signal is to be able to appropriately rate content to strike a balance across parents and guardians, developers and publishers, advertisers and ad networks, and regulators.
Use the guidelines provided in this table when sending the content rating directly on the ad request, and when managing category mappings in the "Publisher provided signals" section of Google Ad Manager.
| Content Rating value |
Description | Examples | Common mappings from other rating standards |
|---|---|---|---|
| |
Content suitable for general audiences. |
Anything from kid-relevant content (for example, a children's television program) to content that is irrelevant but still appropriate for kids (for example, automobile commercials). | MPAA-G, TV-Y, TV-Y7, TV-G, ESRB-E |
| |
Content suitable for most audiences with parental guidance. |
Cartoonish violence, and toy weapons (for example, toy guns). While live sports content may be exempt from traditional TV ratings, we highly recommend publishers pass PG for live sports in cases where there might not be a specific assigned rating. |
MPAA-PG, TV-PG, ESRB-E10+ |
| |
Content suitable for teen and older audiences. |
Scary content, crude/gross content, food and non-alcoholic beverage, cosmetics, medical treatments, sensitive social topics, social networks, battle games, realistic non-gory violence, and non-sexualized bare skin. | MPAA-PG13, TV-14, ESRB-T |
| |
Content suitable only for mature audiences. |
Intense violence, blood and gore, adult content, strong language, and significant appearance of adult themes (for example, substances or gambling). |
MPAA-R, MPAA-NC17, TV-MA, ESRB-M, ESRB-A |
Providing accurate information regarding your inventory and the content ratings associated with the inventory is the responsibility of the publisher. See the Dishonest Declaration clause of the Ad Manager publisher policy .
Intentional misrepresentation of these signals may result in action taken against the account. This includes actions such as intentionally incorrectly mapping values from well-known brand safety rating standards to the incorrect corresponding content rating value listed above (for instance, if your content is rated MPAA-R, you should only pass "Mature" as the content rating signal).
