Accelerated Mobile Pages (AMP) is an open source project that aims to make the mobile web better by providing a framework for building content pages that consistently load fast. The average AMP page loads in less than 1 second from Google Search, and because of this, publishers have noted an increase in traffic and time spent on page .
Improving your site performance through AMP
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Monetizing your AMP pages
AMP pages are written in AMP HTML , which means that AMP ad units require different ad code from the usual AdSense ad code. Learn how to create an AMP-compatible display ad unit .
