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A Custom Report is a report that you create. You pick the dimensions ( City and Browser , for example) and metrics ( Sessions , Pageviews , and Bounce Rate , for example) and decide how they should be displayed. You must specify at least one dimension and one metric. Learn about dimensions and metrics .
Some metrics and dimensions can't be paired in a custom report. For details, refer to valid dimension-metric combinations .
To see Custom Reports:
- Sign in to Google Analytics.
- Navigate to your view .
- Open Reports .
- Click CUSTOMIZATION > Custom Reports.
Read Create and manage Custom Reports to learn how to create, edit, and share Custom Reports.