The Reachtab in YouTube Analytics is your key to understanding how viewers find your content. It provides a quick snapshot of key metrics like click-through-rate , watch time, views, and more.
View your Reach reports
- Sign in to YouTube Studio .
- In the left Menu, select Content .
- On the selected video, select Analytics
.
- From the top Menu, select Reach .
Reach reports
How viewers find this video
The traffic source types report shows you how your viewers found your content within YouTube and external sources.
External sites or app
The external report shows you the specific external websites and apps where viewers found your content.
Content suggesting this video
The suggested videos report shows you which videos viewers watched from suggestions.
Playlists featuring this video
The playlists report shows you which playlists lead to traffic on your content.
Impressions and how they led to watch time
The impressions and how they led to watch time report gives you a visual of how your thumbnail’s impressions led to views and watch time. Learn more tips for using impressions and CTR data .
Bell notifications sent
This report tells you what percentage of your subscribers get bell notifications from your channel. Learn more about subscriber notifications .
YouTube search terms
The YouTube search report shows you what terms viewers searched when they found your content.
Understand types of traffic sources
Traffic to your videos can come from either within YouTube, or from external sources. You’ll see both on the “How viewers find this video” card.
Traffic from within YouTubeTraffic from any playlist that included one of your videos. These playlists can be your own playlist or another creator's playlist. This traffic also includes users' "Liked videos" and "Favorite videos" playlists.
You can see specific playlists that drove traffic to your videos on the “Traffic source: Playlists” card of the Reach tab.
If your video is used as an ad on YouTube, you’ll see “YouTube advertising” as a traffic source.
Views from skippable ads longer than 10 seconds are counted if they're watched for 30 seconds or until they're finished. Non-skippable ads never qualify as views in YouTube Analytics.
| External sources | Traffic from websites and apps that have your YouTube video embedded or linked to. You can see specific external sites and sources on the “External sites or app” card of the Reach tab. |
| Direct or unknown sources | Traffic from direct URL entry, bookmarks, signed out viewers, and unidentified apps. |
Metrics to know
| Impressions | How many times your thumbnails were shown to viewers on YouTube through registered impressions. |
| Impressions click-through-rate |
How often viewers watched a video after seeing a thumbnail. |
| Stayed to watch | The percentage of times viewers stayed to watch past the initial seconds of a Short. |
| Views |
The number of legitimate views for your channels or videos. YouTube has changed how views are counted on Shorts. Learn about Shorts view count changes . |
| Unique viewers |
Estimated number of viewers that watched your content within the selected date range. For Shorts, this is calculated from engaged views and their corresponding watch time. |
| Average view duration |
Average minutes watched among those who stayed to watch. For Shorts, this is calculated from engaged views and their corresponding watch time. |
| Watch time (hours) | The amount of time viewers have watched your video. |
