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1 Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media

