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    The 2025 Google Ads Impact Awards

    The Google Ads Impact Awards celebrate the marketers and agencies who are setting new benchmarks for excellence with Google Ads, harnessing AI to drive meaningful results and shaping the future of marketing.
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    • AI EXCELLENCE - INDIVIDUAL
      Brandon Peña, 787 Coffee

      Drove unprecedented traffic and sales with visionary use of AI, from generating insights to creative storytelling, AI driven personalization, video ad optimization and more
    • AI EXCELLENCE - AGENCY
      EssenceMediacom & Choreograph

      Pioneered a bold, innovative approach to Programmatic Media, redefining advertising effectiveness to enable Indeed’s sustainability goals by reducing programmatic campaigns’ expected carbon emissions by 19%
    • AI EXCELLENCE - BREAKTHROUGH AGENCY
      SearchKings

      Exemplified best-in-class agency-client partnership, leveraging AI to drive a 184% increase in qualified leads with twice the efficiency
    • CREATIVE IMPACT - INDIVIDUAL
      Luke Hubbard, adMixt

      Best-in-class full-funnel AI-powered ads strategy helped Mizzen + Main stand out and increase month-over-month revenue by a record 97% during March Madness
    • Creative Impact - Agency
      MissionOne Media Powered By Adlucent

      Harnessed Google AI to unlock deep analytical insights from creative assets, fueling an innovative strategy that drove exceptional performance for James Avery
    • DATA INNOVATION - INDIVIDUAL
      Meghan Parsons, Ignite Visibility

      Revolutionized a data-first approach to optimize media mix and bidding strategy to drive 17% YoY revenue surge during Cyber weekend
    • DATA INNOVATION - AGENCY
      iProspect

      Cutting edge use of predictive audiences to craft an integrated data framework, scaling operations and elevating Anthropologie’s conversion rates, engagement and success
    • MEDIA ACHIEVEMENT - INDIVIDUAL
      Shad Jafari, Mejuri

      Industry leading use of AI across Google and YouTube drove record growth during Black Friday period, with conversion volume up 42% with a 35% ROAS increase
    • MEDIA ACHIEVEMENT - AGENCY
      Spark Foundry

      Pioneered an AI-driven automation strategy that captured surging demand from fliers and unlocked a new era of highly valuable bookings

    Thank you to our 2025 judges

    Agency
    Individual Awards

    Kevin Freemore

    SVP Media, Tech and Data, 4As

    Michael Donnelly

    EVP – AI, MarTech, and Marketing Futures, ANA

    Tricia White

    Director, Global Client and Agency Solutions, Google

    Alicia Carey

    Managing Director, Agency, Google Customer Solutions

    Mike Holtgrewe

    Director, Agency Partnerships, Google

    Cintia Gabilan

    SVP, Centers of Excellence and Industry Initiatives, IAB

    Michael Donnelly

    EVP – AI, MarTech, and Marketing Futures, ANA

    Anders Mortensen

    Managing Director, US Lead Generation, Google

    Lucie Volmer

    Industry Director, Landmark Vertical, Google

    Brett Goffin

    Managing Director, App Developer Sales, Americas, Google

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