Drive the results you care about with YouTube Ads
How to start advertising on YouTube
Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.
Why YouTube Ads
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According to a survey conducted by Ipsos, among US surveyed online users who discover new products/brands on YouTube or Google feeds, 87% say they took action after using YouTube or Google. 1
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According to custom research with MAGNA, brands can drive 3x greater impact on purchase intent by using advanced data in YouTube creative and media. 2
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According to a survey conducted by Ipsos, among US surveyed online users, 61% say they are more likely to use YouTube or Google feeds to research products/brands vs. other social sites/apps. 3
Guides to help you get started with YouTube Ads
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YouTube Ads success stories
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“You know how you say a picture is worth a thousand words? Video is worth a million.”
Njord Rota,Owner, Majestic Heli Ski
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“We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.”
Ryan Pamplin,CEO, BlendJet
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YouTube Shorts helped Cider gain new customers at a 33% lower CPA.
Related resources
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See how businesses bring their stories to life on YouTube
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Find creative inspiration from the top-performing ads on YouTube.
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In this claim, “took action” is defined as selecting any of the following: “I was inspired to research a product I saw” OR “I visited a brand’s website after seeing an ad on this site/app” OR “I bought something that I was considering buying before using this site/app” OR “I was inspired to make an impulse purchase for a product I wasn’t planning to buy” OR “I bought a new product/brand that I had not purchased before after using this site/app”
2 Google/MAGNA, Data Fueled Creative: Leveraging Advanced Data for Media and Creative, US, 2023, Advanced Audience exposed n= 2,050; Advanced Audience control n=717; Demo Audience exposed n=683; Demo Audience control n=319, Field Work Completed Dec 2022 - Feb 2023.
3 Google/Ipsos, Video & Social Ad Impact Study, July 2023, online survey, n=1751 US online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).
