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Frequently asked questions
You can use Google Ads measurement tools to help you evaluate your campaign performance against your goals. When you set up an ad campaign, you can customize the data you want to collect and analyze to measure your results. Google Ads gives you multiple tools and reporting types so you can focus on the information that matters most to you. Regularly reviewing your measurement reports helps you better manage your campaigns and improve your performance. Learn more about measurement reports by visiting the Measure your results page
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One way to measure your Google Ads performance is to monitor and analyze conversions in the Results Reporting section of your campaign statistics. These reports track performance against the specific conversion goals your campaign is optimizing for. Learn more about tracking conversion performance by visiting the Set up conversion tracking for your website page
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Conversion metrics are some of the most useful metrics to focus on for analyzing your Ad campaign performance. “Conversion rate” tells you how often an ad interaction leads to a conversion. “Cost per conversion” tells you how much your conversions cost. “Conversion value per cost” helps you gauge your return on investment. These are some of the most popular conversion metrics you can track. Learn more about conversion metrics by visiting the Understand your conversion tracking data page
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