Achieve all your ad goals in one place
Choose your goal
Generate Leads
Increase ad lead generation and conversions with Google Ads
Generate high-quality leads at scale
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Performance Max
Access all of Google’s ad inventory with a single campaign to find converting customers no matter where they’re browsing online.
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Search Campaigns
Reach new customers online with Google Ads for the products you offer and drive sales, leads, or traffic to your website.
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Demand Gen Campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
See how Google Ads can generate more leads
Online Sales
Boost your online sales
Reach online revenue goals with the right solution
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Shopping Campaigns
Use visually engaging product listing to promote your retail products, get people to buy from your online store, and sell your local inventory.
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Performance Max
Access all of Google’s ad inventory with a single campaign to find converting customers and optimize performance with Smart Bidding.
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Search Campaigns
Reach people when they’re searching on Google for the products you offer and drive sales, leads, or traffic to your website.
See how Google Ads can increase online sales
Offline Sales
Get more customers through the door
Boost in-store sales with the right solution
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Shopping Campaigns
Use visually engaging product listing to promote your retail products, get people to buy from your online store, and sell your local inventory.
- Learn more
Performance Max
Access all of Google’s ad inventory with a single campaign to find converting customers and optimize performance with Smart Bidding.
- Learn more
Search Campaigns
Reach people when they’re searching on Google for the products you offer and drive sales, leads, or traffic to your website.
See how Google Ads can bring customers to you
Brand Awareness
Build more brand awareness and reach with Google Ads
Prioritize reach and engagement with the right solution
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Demand Gen Campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
- Learn more
Performance Max
Access all of Google’s ad inventory with a single campaign to find converting customers and optimize performance with Smart Bidding.
See how Google Ads can improve brand visibility
Apps
Promote your app and find new users
Grow your app with the right campaign
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App Campaigns
Discover ad optimizations to drive app installs or engagement across Search, YouTube, Play, Discover, and more.
- Learn more
Search Campaigns
Reach people when they’re searching on Google for the products you offer and drive sales, leads, or traffic to your website.
- Learn more
Demand Gen Campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
See how Google Ads can boost your app
Get started with a Google Ads Expert
Frequently asked questions
What is a Performance Max campaign and when should I use it?
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Performance Max campaigns are often used for:
- Achieving specific conversion goals, like driving sales or generating leads.
- Finding new customer segments across Google’s entire network.
- Streamlining campaign management and automating ad optimizations.
- Running alongside existing Search campaigns to maximize results.
How does Google Ads use my budget to achieve my campaign goals?
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Once I pick a goal, how do I know which campaign type is best?
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- Search, Performance Max, and Shopping campaigns are designed to drive direct actions like sales and leads.
- Video and Display campaigns are built to maximize reach and improve brand visibility.
- App campaigns are specialized to increase app installs and engagement.
How does Google determine which ad to show users?
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1. Your bid: The maximum you’re willing to pay per click.
2. Ad quality: How relevant your ad and website are to the user’s search.
High-quality ads can “outrank” bigger budgets, allowing relevant advertisers to secure top spots at a lower cost through effective ads optimization.
Can I manage my Google Ads campaigns from a mobile app?
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- Receiving alerts and notifications.
- Monitoring campaign performance in real time.
- Making quick edits to your campaigns, such as adjusting budgets, changing bids, and pausing or enabling ad groups.
- Reviewing and applying performance recommendations to help with Google Ads optimizations.
