The accuracy of your conversion tracking is what allows you to measure your return on investment and confidently manage your budget. You can improve the accuracy of your conversion tracking by verifying a few key parts of your setup:
1. Confirm your tracking tag is installed correctly on every page of your website.
2. Review the settings for each conversion action in your Google Ads account to ensure they match your measurement goals.
3. Test the process yourself to see if a conversion is recorded as expected.