Success story
Pringles masters tentpole marketing moments with TrueView for reach
impressions
return on ad sales
lift in sales
Challenge
For the Super Bowl, Pringles wanted to drive brand awareness and increase household penetration.
Approach
GOALS: CONSIDERATION
After exploring trends on YouTube, Pringles noticed a trend of “flavor stacking.” Before the Super Bowl, Pringles ran 6-second bumper ads about flavor stacking on YouTube to generate excitement. Then they got fans excited with teasers for the Super Bowl spot, including a behind-the-scenes Q&A from the commercial shoot. On game day, Pringles used multiple formats to reach as many people as possible with TrueView for reach.
Products used
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