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Customer
Overview
Unilever—making sustainable living commonplace
Serving over 2.5 billion
consumers a day, Unilever is one of the world’s leading
suppliers of Beauty & Personal Care, Home Care, and Foods
& Refreshment products with sales in over 190 countries.
The company has made sustainability an intrinsic part of its
business partnering with Google Cloud on a sustainable
sourcing initiative.
2.5
billion
Customers per day
Tell us your challenge. We
can help you get solving.
The Solution
Utilized data for sustainable decision-making
As an initial step
Unilever and Google Cloud collaborated on the first commercial
application of Google Cloud and Earth Engine for sustainable
commodity sourcing. By combining the power of cloud computing
with satellite imagery and AI, Google Cloud is building a more
holistic view of the forests, water cycles, and biodiversity
that intersect Unilever’s supply chain, raising sustainable
sourcing standards for suppliers.
Created a significant step change in sustainable transparency
This collaboration leads
to better accountability in Unilever's supply chain, and also
helps to detect deforestation and prioritise any habitats in
need of urgent protection. It brings the company a step closer
to its goals of regenerating nature and ending deforestation
in their supply chain by 2023, and work with suppliers to
increase transparency.
Unlock smarter marketing insights with Google Cloud
Using Google Cloud tools,
Unilever scaled reach and personalization—a strong example of
this is their recent ad campaign for Close Up toothpaste in
Asia. Using search analytics, Unilever discovered that the
second most searched term for their website users was
“learning how to kiss.” Using this insight, the team created a
three-day campaign for the brand around Valentine’s Day and
deployed it in six key Asian markets.
Explore our sustainability
solutions
See how organisations are
sustainably transforming their operations and manufacturing
with Google Cloud.
Combining the power of cloud
computing with satellite imagery and AI
Google Cloud’s planetary-scale
geospatial platform, including Earth Engine, Cloud Storage, and
BigQuery, combines accurate satellite imagery, with the ability to
store and analyze large amounts of complex data. Unilever uses the
platform to obtain insights into any impact on sourcing to the
environment and local communities, allowing Unilever and its
suppliers to take action wherever and whenever it is needed.
Developing geospatial
innovations with Unilever
Organizations across
industries are rethinking how geospatial relationships and
insights can help realize a more prosperous and sustainable
future. Leaders from Unilever and Google will share perspectives
on how to unlock and accelerate innovation with a uniquely
powerful, full-platform solution built on category-leading
Google products like BigQuery, Earth Engine, Google Maps, and
more.
Learn how you can enhance your
sustainable decision-making with Google Cloud
The technology and climate science that help Unilever with
sustainable sourcing
Google Cloud, in partnership
with NGIS, is helping brands gain a deeper understanding
of raw material sourcing.
Unilever and Google Cloud team up to reimagine the future of
sustainable sourcing
Unilever and Google fight
deforestation with cloud computing.
Customer stories
See how Google Cloud
technology empowers organizations across the globe.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eUnilever, serving over 2.5 billion customers daily, partners with Google Cloud to enhance sustainable sourcing practices across its global supply chain.\u003c/p\u003e\n"],["\u003cp\u003eThe collaboration utilizes Google Cloud's Earth Engine, AI, and satellite imagery to provide a comprehensive view of environmental impacts, thereby improving supply chain transparency and accountability.\u003c/p\u003e\n"],["\u003cp\u003eThis initiative aids Unilever in detecting deforestation, prioritizing habitat protection, and moving towards their goal of ending deforestation in their supply chain by 2023.\u003c/p\u003e\n"],["\u003cp\u003eUnilever leverages Google Cloud tools like BigQuery, Cloud Storage, and AI for smarter marketing, exemplified by their successful Close Up toothpaste campaign using search analytics to target specific customer interests.\u003c/p\u003e\n"]]],[],null,["# Unilever Customer Hub Page\n\nUnilever Customer\nHub\n=====================\n\n[Watch video](https://youtu.be/zkv2Bo6pJ3I) \n[Jump to](#) \nUnilever Customer Hub\n\n- \nCustomer\nOverview\n\n### Unilever---making sustainable living commonplace\n\n\nServing over 2.5 billion consumers a day, Unilever is one of the world's leading suppliers of Beauty \\& Personal Care, Home Care, and Foods \\& Refreshment products with sales in over 190 countries. The company has made sustainability an intrinsic part of its business partnering with Google Cloud on a sustainable sourcing initiative. \n\n#### 400+\n\nBrands \n\n#### 2.5\nbillion\n\nCustomers per day \n\n#### 150,000\n\nEmployees \n\n##### Tell us your challenge. We\ncan help you get solving.\n\n[Contact us](https://cloud.google.com/contact/) \nThe Solution\n\n### Utilized data for sustainable decision-making\n\n\nAs an initial step Unilever and Google Cloud collaborated on the first commercial application of Google Cloud and Earth Engine for sustainable commodity sourcing. By combining the power of cloud computing with satellite imagery and AI, Google Cloud is building a more holistic view of the forests, water cycles, and biodiversity that intersect Unilever's supply chain, raising sustainable sourcing standards for suppliers. \n[BLOG POST\n##### COP26: A cloud's eye view and investing in nature with Unilever](https://cloud.google.com/blog/topics/sustainability/thoughts-on-cloud-and-climate-change-from-cop26) [Read blog post](https://cloud.google.com/blog/topics/sustainability/thoughts-on-cloud-and-climate-change-from-cop26)\n| \u003e\n| \u003e This collaboration with Google Cloud will take us to the next level in sustainable sourcing. The combination of these sustainability insights with our commercial sourcing information is a significant step change in transparency, which is crucial to better protect and regenerate nature.\n| \u003e Dave Ingram \nChief Procurement Officer, Unilever \n[30:45\nVIDEO\n##### Geospatial innovations with Google and Unilever](https://www.youtube.com/watch?v=4IDo8cpMLyM)\n\n#### Created a significant step change in sustainable transparency\n\n\nThis collaboration leads to better accountability in Unilever's supply chain, and also helps to detect deforestation and prioritise any habitats in need of urgent protection. It brings the company a step closer to its goals of regenerating nature and ending deforestation in their supply chain by 2023, and work with suppliers to increase transparency. \n[7.38\nVIDEO\n##### Next '19 Customer Innovation Series: Unilever](https://www.youtube.com/watch?v=2jnp1hjjpMk)\n\n#### Unlock smarter marketing insights with Google Cloud\n\n\nUsing Google Cloud tools, Unilever scaled reach and personalization---a strong example of this is their recent ad campaign for Close Up toothpaste in Asia. Using search analytics, Unilever discovered that the second most searched term for their website users was \"learning how to kiss.\" Using this insight, the team created a three-day campaign for the brand around Valentine's Day and deployed it in six key Asian markets. \n[BLOG POST\n##### How Unilever uses Google Cloud to optimise marketing campaigns](https://cloud.google.com/blog/topics/customers/how-unilever-uses-google-cloud-to-optimize-marketing-campaigns) [Read blog post](https://cloud.google.com/blog/topics/customers/how-unilever-uses-google-cloud-to-optimize-marketing-campaigns) \n\n##### Explore our sustainability\nsolutions\n\nSee how organisations are sustainably transforming their operations and manufacturing with Google Cloud. \n[Contact us](https://cloud.google.com/contact/) [View industry solutions](https://cloud.google.com/solutions/) \nTechnical overview \n\n### Combining the power of cloud\ncomputing with satellite imagery and AI\n\nGoogle Cloud's planetary-scale geospatial platform, including Earth Engine, Cloud Storage, and BigQuery, combines accurate satellite imagery, with the ability to store and analyze large amounts of complex data. Unilever uses the platform to obtain insights into any impact on sourcing to the environment and local communities, allowing Unilever and its suppliers to take action wherever and whenever it is needed. \n[19:48](https://www.youtube.com/watch?v=l6VW-TRexkg)\n\n##### Developing geospatial\ninnovations with Unilever\n\n\nOrganizations across industries are rethinking how geospatial relationships and insights can help realize a more prosperous and sustainable future. Leaders from Unilever and Google will share perspectives on how to unlock and accelerate innovation with a uniquely powerful, full-platform solution built on category-leading Google products like BigQuery, Earth Engine, Google Maps, and more. \n\nProducts used\n-------------\n\n- [BigQuery](https://cloud.google.com/bigquery/)\n- [Cloud Storage](https://cloud.google.com/storage)\n- [Earth Engine](https://cloud.google.com/earth-engine) \n\n#### Learn how you can enhance your\nsustainable decision-making with Google Cloud\n\nSolution\n\n##### The technology and climate science that help Unilever with\nsustainable sourcing\n\nGoogle Cloud, in partnership with NGIS, is helping brands gain a deeper understanding of raw material sourcing. \n[Learn more](https://cloud.google.com/blog/topics/consumer-packaged-goods/sustainable-sourcing-for-consumer-brands-with-google-cloud) \nSolution\n\n##### Unilever and Google Cloud team up to reimagine the future of\nsustainable sourcing\n\nUnilever and Google fight deforestation with cloud computing. \n[Learn more](https://www.googlecloudpresscorner.com/2020-09-22-Unilever-and-Google-Cloud-Team-up-to-Reimagine-the-Future-of-Sustainable-Sourcing) \n[BLOG POST\n##### How sustainability will drive industry transformation](https://cloud.google.com/blog/topics/sustainability/how-technology-can-help-meet-sustainability-goals) [Read blog post](https://cloud.google.com/blog/topics/sustainability/how-technology-can-help-meet-sustainability-goals) \nMore stories \n\n### Customer stories\n\n\nSee how Google Cloud technology empowers organizations across the globe. \n[Learn how Vodafone is building an accessible digital future with Google Cloud](https://cloud.google.com/customers/featured/vodafone) \n[BT selects Google Cloud for group-wide data and AI transformation](https://www.googlecloudpresscorner.com/2022-03-10-BT-Selects-Google-Cloud-as-Strategic-Partner-for-Group-Wide-Data-and-AI-Transformation) \n[Learn how HSBC is embracing the cloud to lower risk exposure](https://cloud.google.com/customers/featured/hsbc) \n\nTake the next step\n------------------\n\nTell us what you're solving for.\nA Google expert will help you find the best solution. \n[Contact sales](https://cloud.google.com/contact/) \nWork with a trusted partner \n[Find a partner](https://cloud.google.com/find-a-partner/) \nStart using Google Cloud \n[Try it free](https://console.cloud.google.com/freetrial) \nContinue browsing \n[See all solutions](https://cloud.google.com/solutions/) \n\nTake the next step\n------------------\n\nTell us what you're solving for.\nA Google expert will help you find the best solution. \n[Contact sales](https://cloud.google.com/contact/) \nWork with a trusted partner \n[Find a partner](https://cloud.google.com/find-a-partner/) \nStart using Google Cloud \n[Go to console](https://console.cloud.google.com) \nContinue browsing \n[See all solutions](https://cloud.google.com/solutions/)"]]
