Cost-effectively supports millions of concurrent users with just millisecond latencies
Enables Inworld customers to power their AI applications with Gemini LLMs
Eliminates clumsy data transfers from third-party systems with integrated tech stack
Inworld hosts its databases and builds its scalable runtime platform on Google Cloud, which cost-effectively handles tens of millions of concurrent users with latencies measured in mere milliseconds.
“Most artificial intelligence applications focus on augmenting productivity and efficiency at the office,” says Kylan Gibbs, “but we all spend time outside of work on things that give us joy, and that’s an underserved part of the AI ecosystem.”
Gibbs is the co-founder and CEO of Inworld , a startup whose developer platform powers AI-driven consumer applications like massive multiplayer games, learning apps, and virtual assistants. With total venture capital funding of US $120 million, it’s one of the best-funded startups in consumer AI.
Gibbs’ is a veteran of the Google DeepMind project, where he worked with the team building early large language models (LLMs) that ultimately became Gemini. It’s also where he met Inworld co-founders, Ilya Gelfenbeyn and Michael Ermolenko.
Google and Gemini would go on to play a key role in Inworld’s future.
Most artificial intelligence applications focus on augmenting productivity and efficiency, but things that give us joy are an underserved part of the AI ecosystem.
Kylan Gibbs
Co-founder and CEO, Inworld
Inworld enables real-time online experiences. The platform offers an AI runtime — the infrastructure that supports the execution and deployment of AI models and applications — that’s scaled to handle tens of millions of concurrent users.
It’s also lightning-fast.
Google Cloud’s cost-effective support for the vast capacity of Inworld’s AI runtime needs will enable us to scale well into the future.
Kylan Gibbs
Co-founder and CEO, Inworld
Longer lag times are standard for enterprise AI applications like research and writing. But when you’re playing a fast-moving first-person-shooter game that burns up millions of tokens per minute and generates thousands of queries per second, latency is the enemy. Inworld’s platform has shaved latency to just milliseconds.
To support speed at that scale, Inworld turned to Google Cloud , where it hosts its databases, builds its scalable AI runtime platform, and powers its customers’ AI-driven online experiences.
“The technology for building consumer AI applications at a massive scale has arrived, which makes this an ideal time to adapt AI for consumer experiences,” Gibbs observes. “Google Cloud’s cost-effective support for the vast capacity of our runtime needs will enable us to scale well into the future.”
Those online experiences extend well beyond games. Inworld’s AI appears in its customers’ applications as personalized language tutors, virtual emcees that provide contextual commentary for live-stream events, and in-app customized guides that help end-users learn to use a whole range of applications more quickly.
Inworld customers have strict requirements for quality, latency, and cost-control, and Gemini models are a top choice for meeting their high standards.
Kylan Gibbs
Co-founder and CEO, Inworld
“The use cases for our platform are virtually unlimited,” Gibbs states. “We enable the flexibility our customers need to explore and build whatever AI applications they can dream up, then tailor them so users get a unique, real-time experience.”
At the heart of many of these AI experiences is Gemini, which Inworld offers customers to power their AI use cases to make them more personalized and engaging.
“Inworld customers have strict requirements for quality, latency, and cost-control, and Gemini models are often a top choice for meeting their high standards,” shares Gibbs. “Providing developers with the flexibility to use Gemini models is a win-win.”
Inworld also leverages Gemini internally. The seamless integration of Gemini with Google Workspace makes pulling data from Google Docs and Sheets into Gemini models straightforward — and more secure. They’ve even developed a searchable in-house archive of Meet transcripts in Google Drive .
“The interconnection among Google Workspace, Gemini, and other Cloud applications has allowed us to create a centralized, company-wide knowledge base — our single source of truth,” Gibbs explains. “We can easily link Gemini to the data in our BigQuery data warehouse, which eliminates data transfers from third-party systems that would erode security,” he continues, noting that Google Cloud security controls make it easy to investigate any anomalies that do appear.
In addition, Inworld’s dedicated support team at Google has given Gibbs access to Google experts in any area Inworld requires, from the engineering leads focused on Gemini to the people managing compute capacity.
The close relationship we’ve forged with our dedicated team allows us to put our trust in Google and stay on top of new product developments that enable us to work more productively.
Kylan Gibbs
Co-founder and CEO, Inworld
“That kind of personal care is invaluable,” Gibbs reports. “The close relationship we’ve forged with our dedicated team allows us to put our trust in Google and stay on top of new product developments that enable us to work more productively.”
Plans are now underway to make Inworld developer tools available through Google Cloud Marketplace .
“Distribution is always a challenge for a startup,” Gibbs admits, “and allowing customers to procure our runtime through the Marketplace will help get our products and tools into more developers’ hands more easily.”
Gibbs also appreciates that the AI strategy and philosophy at Google complement Inworld’s own. “AI’s impact goes beyond technology — it has serious social implications as well, he explains. “We develop AI with those risks in mind, and the high-quality research Google conducts demonstrates that it takes them seriously as well.”
Large companies investing in AI have the resources to build bespoke infrastructure and tooling to differentiate their AI capabilities from those of their competitors. While many of Inworld’s customers are enterprise clients and entertainment companies, Gibbs believes it’s important to give all developers ownership over the AI applications they create. “Otherwise, you’re essentially renting a house and then spending millions of dollars of your own money to renovate it,” he observes.
So Inworld is enabling smaller developers to build long-term value and maintain control over their intellectual property by providing access to all different types of scalable models — including those for hardware detection, capacity optimization, and backup cadence — to companies without Fortune 500 resources.
“Inworld’s mission is to deepen engagement — whether you’re playing an online game, using a language-learning app, or ‘hiring’ a virtual coach to get you ready for a marathon,” Gibbs concludes. “We’re using Google AI to push the boundaries of creativity and play, and to inspire a generation of games and other consumer applications that we’ve yet to imagine, and I’m so grateful that we get to have a lot of fun doing it.”
We’re using Google AI to push the boundaries of creativity and play, and to inspire a generation of games and other consumer applications that we’ve yet to imagine.
Kylan Gibbs
Co-founder and CEO, Inworld
Inworld is an AI developer platform powering massive consumer applications like multiplayer games, learning apps, and virtual assistants. Its customers can use Gemini models to build engaging, ever-evolving online experiences.
Industry: Technology
Location: United States
Products: Google Cloud , Gemini , BigQuery, Google Docs , Google Drive , Google Meet , Google Sheets , Google Workspace