Create a culture of innovation

Explore new research from business leaders worldwide and learn how to build a culture of innovation into your company

Innovation – it’s more than just a buzzword

Discover how industries are creating a culture of innovation. Explore these key strategies and even more insights in our thought leadership article: Everyone wants a culture of innovation. So what does it look like?

What are the characteristics of a culture of innovation?

Research from business leaders around the world has found that while 81% of organizations have an innovation strategy, only 14% strongly agreed their strategy was clearly defined and communicated.

Using these new insights, as well as learnings from Google, we’ve identified 4 keys to creating a culture of innovation:

Intention:Making sure senior leadership wants to innovate
Infrastructure:Giving your business the necessary tools it needs
Influence:Ensuring management knows what they're looking for
Implementation:Creating impact and measuring results

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