enum UnitType (v202505)

Service

ForecastService LineItemService ProposalLineItemService

Dependencies

Goal

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UnitType

Indicates the type of unit used for defining a reservation. The CostType can differ from the UnitType - an ad can have an impression goal, but be billed by its click. Usually CostType and UnitType will refer to the same unit.

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Namespace

https://www.google.com/apis/ads/publisher/v202505

Enumeration	Description
IMPRESSIONS	The number of impressions served by creatives associated with the line item. Line items of all LineItemType support this UnitType .
CLICKS	The number of clicks reported by creatives associated with the line item. The LineItem.lineItemType must be LineItemType.STANDARD , LineItemType.BULK or LineItemType.PRICE_PRIORITY .
CLICK_THROUGH_CPA_CONVERSIONS	The number of click-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
VIEW_THROUGH_CPA_CONVERSIONS	The number of view-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
TOTAL_CPA_CONVERSIONS	The number of total Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
VIEWABLE_IMPRESSIONS	The number of viewable impressions reported by creatives associated with the line item. The LineItem.lineItemType must be LineItemType.STANDARD .
IN_TARGET_IMPRESSIONS	The number of in-target impressions reported by third party measurements. The LineItem.lineItemType must be LineItemType.STANDARD .
UNKNOWN	The value returned if the actual value is not exposed by the requested API version.