enum UnitType (v202505)

    • UnitType defines the unit used for a reservation, and while often the same, it can differ from CostType, which is how an ad is billed.

    • UnitType includes options such as impressions, clicks, various types of CPA conversions, viewable impressions, and in-target impressions.

    • Certain UnitTypes, like clicks and viewable/in-target impressions, are supported only for specific LineItem types.

    • CPA conversion UnitTypes (click-through, view-through, and total) are only supported as secondary goals and when the CostType is CPA.
    Service
    ForecastService LineItemService ProposalLineItemService
    Dependencies
    Goal
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    UnitType

    Indicates the type of unit used for defining a reservation. The CostType can differ from the UnitType - an ad can have an impression goal, but be billed by its click. Usually CostType and UnitType will refer to the same unit.

    Namespace
    https://www.google.com/apis/ads/publisher/v202505
    Enumeration Description
    IMPRESSIONS The number of impressions served by creatives associated with the line item. Line items of all LineItemType support this UnitType .
    CLICKS The number of clicks reported by creatives associated with the line item. The LineItem.lineItemType must be LineItemType.STANDARD , LineItemType.BULK or LineItemType.PRICE_PRIORITY .
    CLICK_THROUGH_CPA_CONVERSIONS The number of click-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
    VIEW_THROUGH_CPA_CONVERSIONS The number of view-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
    TOTAL_CPA_CONVERSIONS The number of total Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.costType must be CostType.CPA .
    VIEWABLE_IMPRESSIONS The number of viewable impressions reported by creatives associated with the line item. The LineItem.lineItemType must be LineItemType.STANDARD .
    IN_TARGET_IMPRESSIONS The number of in-target impressions reported by third party measurements. The LineItem.lineItemType must be LineItemType.STANDARD .
    UNKNOWN The value returned if the actual value is not exposed by the requested API version.
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