Google Ads Entities

Google Ads scripts work with the following Google Ads entities:

Account

Get account information. Can also fetch accounts of a manager account .

Ad groups

Pause, enable, or change default keyword max CPC bid. Create keywords, expanded text ads, and negative keywords.

Ad params

Create or remove ad params .

Ads

Pause, enable, remove, or get an ad.

Ad schedule

Get or remove an ad schedule. Set bid modifier.

Bidding Strategy

Access account-level flexible bidding strategies. More about bidding .

Budget orders

Query budget orders.

Budgets

Get or set budget amount.

Campaigns

Pause, enable, or modify budget. Create ad groups and negative keywords.

Display

Create, remove, or change CPM and max CPC bid for keywords, placements, topics, or audiences.

Extensions

Create or remove ad extensions: callout, message, mobile app, phone number, review, sitelink, or snippet.

Keywords

Pause, enable, remove, or change max CPC bid. Search keywords only.

Labels

Create, remove, apply to, or remove labels from entities.

Negative keywords

Create or remove.

Reports

Support for all listed reports .

Shared sets

Includes supports for both excluded placement list and negative keyword list .

Share negative keyword or placement lists across campaigns.

Shopping campaigns

Set up or manage Shopping campaigns .

Targeting

Access campaign-level targeting . Available targets include location, proximity, platforms, language, content labels, and audiences.

User lists

Query or manage user lists.

Video campaigns

Manage Video campaigns .