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Create a Performance Max Campaign

AI-generated Key Takeaways

Performance Max campaigns are identified by an AdvertisingChannelType of PERFORMANCE_MAX and do not use AdvertisingChannelSubType .
The only supported bidding strategies for Performance Max campaigns are MaximizeConversions (with optional target CPA) and MaximizeConversionValue (with optional target ROAS).
Portfolio bid strategies are not supported; instead, use fewer campaigns and more asset groups.
Brand guidelines, which control the representation of your brand in automated assets, are automatically enabled for new Performance Max campaigns in Google Ads API v21 and onwards, requiring specific campaign-level assets.
Existing campaigns can be manually migrated to enable brand guidelines using CampaignService.EnablePMaxBrandGuidelines , with the option to automatically populate brand assets.

With the prerequisite assets and budget, the campaign can now be created.

Performance Max campaigns have an AdvertisingChannelType of PERFORMANCE_MAX . No AdvertisingChannelSubType should be set.

The only supported bidding strategies are:

If you aren't tracking values and care about all of your conversions equally, use the MaximizeConversions bidding strategy. An optional target CPA (cost-per-action) can be set. Learn more .
If you're tracking values with your conversions, set the MaximizeConversionValue bidding strategy. An optional target ROAS (Return on Advertising Spend) can be set. Learn more .

Portfolio bid strategies created using the BiddingStrategyService are not supported by Performance Max campaigns. Instead of creating multiple campaigns in a portfolio bidding strategy, use fewer campaigns and more asset groups .

Java

 /** Creates a MutateOperation that creates a new Performance Max campaign. */ 
 private 
  
 MutateOperation 
  
 createPerformanceMaxCampaignOperation 
 ( 
  
 long 
  
 customerId 
 , 
  
 boolean 
  
 brandGuidelinesEnabled 
 ) 
  
 { 
  
 Campaign 
  
 performanceMaxCampaign 
  
 = 
  
 Campaign 
 . 
 newBuilder 
 () 
  
 . 
 setName 
 ( 
 "Performance Max campaign #" 
  
 + 
  
 getPrintableDateTime 
 ()) 
  
 // Sets the campaign status as PAUSED. The campaign is the only entity in 
  
 // the mutate request that should have its status set. 
  
 . 
 setStatus 
 ( 
 CampaignStatus 
 . 
 PAUSED 
 ) 
  
 // All Performance Max campaigns have an advertising_channel_type of 
  
 // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. 
  
 . 
 setAdvertisingChannelType 
 ( 
 AdvertisingChannelType 
 . 
 PERFORMANCE_MAX 
 ) 
  
 // Bidding strategy must be set directly on the campaign. 
  
 // Setting a portfolio bidding strategy by resource name is not supported. 
  
 // Max Conversion and Maximize Conversion Value are the only strategies 
  
 // supported for Performance Max campaigns. 
  
 // An optional ROAS (Return on Advertising Spend) can be set for 
  
 // maximize_conversion_value. The ROAS value must be specified as a ratio in 
  
 // the API. It is calculated by dividing "total value" by "total spend". 
  
 // For more information on Maximize Conversion Value, see the support 
  
 // article: http://support.google.com/google-ads/answer/7684216. 
  
 // A targetRoas of 3.5 corresponds to a 350% return on ad spend. 
  
 . 
 setMaximizeConversionValue 
 ( 
  
 MaximizeConversionValue 
 . 
 newBuilder 
 (). 
 setTargetRoas 
 ( 
 3.5 
 ). 
 build 
 ()) 
  
 // Sets if the campaign is enabled for brand guidelines. For more information on brand 
  
 // guidelines, see https://support.google.com/google-ads/answer/14934472. 
  
 . 
 setBrandGuidelinesEnabled 
 ( 
 brandGuidelinesEnabled 
 ) 
  
 // Assigns the resource name with a temporary ID. 
  
 . 
 setResourceName 
 ( 
  
 ResourceNames 
 . 
 campaign 
 ( 
 customerId 
 , 
  
 PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID 
 )) 
  
 // Sets the budget using the given budget resource name. 
  
 . 
 setCampaignBudget 
 ( 
 ResourceNames 
 . 
 campaignBudget 
 ( 
 customerId 
 , 
  
 BUDGET_TEMPORARY_ID 
 )) 
  
 // Declares whether this campaign serves political ads targeting the EU. 
  
 . 
 setContainsEuPoliticalAdvertising 
 ( 
 DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING 
 ) 
  
 // Optional fields. 
  
 . 
 setStartDate 
 ( 
 new 
  
 DateTime 
 (). 
 plusDays 
 ( 
 1 
 ). 
 toString 
 ( 
 "yyyyMMdd" 
 )) 
  
 . 
 setEndDate 
 ( 
 new 
  
 DateTime 
 (). 
 plusDays 
 ( 
 365 
 ). 
 toString 
 ( 
 "yyyyMMdd" 
 )) 
  
 // Configures the optional opt-in/out status for asset automation settings. 
  
 . 
 addAllAssetAutomationSettings 
 ( 
 ImmutableList 
 . 
 of 
 ( 
  
 AssetAutomationSetting 
 . 
 newBuilder 
 () 
  
 . 
 setAssetAutomationType 
 ( 
 AssetAutomationType 
 . 
 GENERATE_IMAGE_EXTRACTION 
 ) 
  
 . 
 setAssetAutomationStatus 
 ( 
 AssetAutomationStatus 
 . 
 OPTED_IN 
 ). 
 build 
 (), 
  
 AssetAutomationSetting 
 . 
 newBuilder 
 () 
  
 . 
 setAssetAutomationType 
 ( 
  
 AssetAutomationType 
 . 
 FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION 
 ) 
  
 . 
 setAssetAutomationStatus 
 ( 
 AssetAutomationStatus 
 . 
 OPTED_IN 
 ). 
 build 
 (), 
  
 AssetAutomationSetting 
 . 
 newBuilder 
 () 
  
 . 
 setAssetAutomationType 
 ( 
 AssetAutomationType 
 . 
 TEXT_ASSET_AUTOMATION 
 ) 
  
 . 
 setAssetAutomationStatus 
 ( 
 AssetAutomationStatus 
 . 
 OPTED_IN 
 ). 
 build 
 (), 
  
 AssetAutomationSetting 
 . 
 newBuilder 
 () 
  
 . 
 setAssetAutomationType 
 ( 
 AssetAutomationType 
 . 
 GENERATE_ENHANCED_YOUTUBE_VIDEOS 
 ) 
  
 . 
 setAssetAutomationStatus 
 ( 
 AssetAutomationStatus 
 . 
 OPTED_IN 
 ). 
 build 
 (), 
  
 AssetAutomationSetting 
 . 
 newBuilder 
 () 
  
 . 
 setAssetAutomationType 
 ( 
 AssetAutomationType 
 . 
 GENERATE_IMAGE_ENHANCEMENT 
 ) 
  
 . 
 setAssetAutomationStatus 
 ( 
 AssetAutomationStatus 
 . 
 OPTED_IN 
 ). 
 build 
 ())) 
  
 . 
 build 
 (); 
  
 return 
  
 MutateOperation 
 . 
 newBuilder 
 () 
  
 . 
 setCampaignOperation 
 ( 
  
 CampaignOperation 
 . 
 newBuilder 
 (). 
 setCreate 
 ( 
 performanceMaxCampaign 
 ). 
 build 
 ()) 
  
 . 
 build 
 (); 
 } 
   AddPerformanceMaxCampaign 
 . 
 java

C#

 /// Creates a MutateOperation that creates a new Performance Max campaign. 
 /// <param name="campaignResourceName">The campaign resource name.</param> 
 /// <param name="campaignBudgetResourceName">The campaign budget resource name.</param> 
 /// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param> 
 /// <returns>A MutateOperations that will create this new campaign.</returns> 
 private 
  
 MutateOperation 
  
 CreatePerformanceMaxCampaignOperation 
 ( 
  
 string 
  
 campaignResourceName 
 , 
  
 string 
  
 campaignBudgetResourceName 
 , 
  
 bool 
  
 brandGuidelinesEnabled 
 ) 
 { 
  
 Campaign 
  
 campaign 
  
 = 
  
 new 
  
 Campaign 
 () 
  
 { 
  
 Name 
  
 = 
  
 "Performance Max campaign #" 
  
 + 
  
 ExampleUtilities 
 . 
 GetRandomString 
 (), 
  
 // Set the campaign status as PAUSED. The campaign is the only entity in 
  
 // the mutate request that should have its status set. 
  
 Status 
  
 = 
  
 CampaignStatus 
 . 
 Paused 
 , 
  
 // All Performance Max campaigns have an AdvertisingChannelType of 
  
 // PerformanceMax. The AdvertisingChannelSubType should not be set. 
  
 AdvertisingChannelType 
  
 = 
  
 AdvertisingChannelType 
 . 
 PerformanceMax 
 , 
  
 // Bidding strategy must be set directly on the campaign. Setting a 
  
 // portfolio bidding strategy by resource name is not supported. Max 
  
 // Conversion and Maximize Conversion Value are the only strategies 
  
 // supported for Performance Max campaigns. BiddingStrategyType is 
  
 // read-only and cannot be set by the API. An optional ROAS (Return on 
  
 // Advertising Spend) can be set to enable the MaximizeConversionValue 
  
 // bidding strategy. The ROAS value must be specified as a ratio in the API. 
  
 // It is calculated by dividing "total value" by "total spend". 
  
 // 
  
 // For more information on Maximize Conversion Value, see the support 
  
 // article: 
  
 // http://support.google.com/google-ads/answer/7684216. 
  
 // 
  
 // A target_roas of 3.5 corresponds to a 350% return on ad spend. 
  
 MaximizeConversionValue 
  
 = 
  
 new 
  
 MaximizeConversionValue 
 () 
  
 { 
  
 TargetRoas 
  
 = 
  
 3.5 
  
 }, 
  
 // Use the temporary resource name created earlier 
  
 ResourceName 
  
 = 
  
 campaignResourceName 
 , 
  
 // Set the budget using the given budget resource name. 
  
 CampaignBudget 
  
 = 
  
 campaignBudgetResourceName 
 , 
  
 // Set if the campaign is enabled for brand guidelines. For more information 
  
 // on brand guidelines, see https://support.google.com/google-ads/answer/14934472. 
  
 BrandGuidelinesEnabled 
  
 = 
  
 brandGuidelinesEnabled 
 , 
  
 // Declare whether or not this campaign contains political ads targeting the EU. 
  
 ContainsEuPoliticalAdvertising 
  
 = 
  
 EuPoliticalAdvertisingStatus 
 . 
 DoesNotContainEuPoliticalAdvertising 
 , 
  
 // Optional fields 
  
 StartDate 
  
 = 
  
 DateTime 
 . 
 Now 
 . 
 AddDays 
 ( 
 1 
 ). 
 ToString 
 ( 
 "yyyyMMdd" 
 ), 
  
 EndDate 
  
 = 
  
 DateTime 
 . 
 Now 
 . 
 AddDays 
 ( 
 365 
 ). 
 ToString 
 ( 
 "yyyyMMdd" 
 ) 
  
 }; 
  
 campaign 
 . 
 AssetAutomationSettings 
 . 
 AddRange 
 ( 
 new 
 []{ 
  
 new 
  
 Campaign 
 . 
 Types 
 . 
 AssetAutomationSetting 
  
 { 
  
 AssetAutomationType 
  
 = 
  
 AssetAutomationType 
 . 
 GenerateImageExtraction 
 , 
  
 AssetAutomationStatus 
  
 = 
  
 AssetAutomationStatus 
 . 
 OptedIn 
  
 }, 
  
 new 
  
 Campaign 
 . 
 Types 
 . 
 AssetAutomationSetting 
  
 { 
  
 AssetAutomationType 
  
 = 
  
 AssetAutomationType 
 . 
 FinalUrlExpansionTextAssetAutomation 
 , 
  
 AssetAutomationStatus 
  
 = 
  
 AssetAutomationStatus 
 . 
 OptedIn 
  
 }, 
  
 new 
  
 Campaign 
 . 
 Types 
 . 
 AssetAutomationSetting 
  
 { 
  
 AssetAutomationType 
  
 = 
  
 AssetAutomationType 
 . 
 TextAssetAutomation 
 , 
  
 AssetAutomationStatus 
  
 = 
  
 AssetAutomationStatus 
 . 
 OptedIn 
  
 }, 
  
 new 
  
 Campaign 
 . 
 Types 
 . 
 AssetAutomationSetting 
  
 { 
  
 AssetAutomationType 
  
 = 
  
 AssetAutomationType 
 . 
 GenerateEnhancedYoutubeVideos 
 , 
  
 AssetAutomationStatus 
  
 = 
  
 AssetAutomationStatus 
 . 
 OptedIn 
  
 }, 
  
 new 
  
 Campaign 
 . 
 Types 
 . 
 AssetAutomationSetting 
  
 { 
  
 AssetAutomationType 
  
 = 
  
 AssetAutomationType 
 . 
 GenerateImageEnhancement 
 , 
  
 AssetAutomationStatus 
  
 = 
  
 AssetAutomationStatus 
 . 
 OptedIn 
  
 }, 
  
 }); 
  
 MutateOperation 
  
 operation 
  
 = 
  
 new 
  
 MutateOperation 
 () 
  
 { 
  
 CampaignOperation 
  
 = 
  
 new 
  
 CampaignOperation 
 () 
  
 { 
  
 Create 
  
 = 
  
 campaign 
  
 } 
  
 }; 
  
 return 
  
 operation 
 ; 
 } 
   AddPerformanceMaxCampaign 
 . 
 cs

PHP

 private static function createPerformanceMaxCampaignOperation( 
 int $customerId, 
 bool $brandGuidelinesEnabled 
 ): MutateOperation { 
 // Creates a mutate operation that creates a campaign operation. 
 return new MutateOperation([ 
 'campaign_operation' => new CampaignOperation([ 
 'create' => new Campaign([ 
 'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(), 
 // Assigns the resource name with a temporary ID. 
 'resource_name' => ResourceNames::forCampaign( 
 $customerId, 
 self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID 
 ), 
 // Sets the budget using the given budget resource name. 
 'campaign_budget' => ResourceNames::forCampaignBudget( 
 $customerId, 
 self::BUDGET_TEMPORARY_ID 
 ), 
 // The campaign is the only entity in the mutate request that should have its 
 // status set. 
 // Recommendation: Set the campaign to PAUSED when creating it to prevent 
 // the ads from immediately serving. 
 'status' => CampaignStatus::PAUSED, 
 // All Performance Max campaigns have an advertising_channel_type of 
 // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. 
 'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX, 
 // Bidding strategy must be set directly on the campaign. 
 // Setting a portfolio bidding strategy by resource name is not supported. 
 // Max Conversion and Maximize Conversion Value are the only strategies 
 // supported for Performance Max campaigns. 
 // An optional ROAS (Return on Advertising Spend) can be set for 
 // maximize_conversion_value. The ROAS value must be specified as a ratio in 
 // the API. It is calculated by dividing "total value" by "total spend". 
 // For more information on Maximize Conversion Value, see the support 
 // article: http://support.google.com/google-ads/answer/7684216. 
 // A target_roas of 3.5 corresponds to a 350% return on ad spend. 
 'maximize_conversion_value' => new MaximizeConversionValue([ 
 'target_roas' => 3.5 
 ]), 
 'asset_automation_settings' => [ 
 new AssetAutomationSetting([ 
 'asset_automation_type' => AssetAutomationType::TEXT_ASSET_AUTOMATION, 
 'asset_automation_status' => AssetAutomationStatus::OPTED_IN 
 ]), 
 new AssetAutomationSetting([ 
 'asset_automation_type' => AssetAutomationType::URL_EXPANSION, 
 'asset_automation_status' => AssetAutomationStatus::OPTED_IN 
 ]) 
 ], 
 // Sets if the campaign is enabled for brand guidelines. For more information 
 // on brand guidelines, see 
 // https://support.google.com/google-ads/answer/14934472. 
 'brand_guidelines_enabled' => $brandGuidelinesEnabled, 
 // Declare whether or not this campaign serves political ads targeting the EU. 
 'contains_eu_political_advertising' = 
> EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING, 
 // Optional fields. 
 'start_date' => date('Ymd', strtotime('+1 day')), 
 'end_date' => date('Ymd', strtotime('+365 days')) 
 ]) 
 ]) 
 ]); 
 }  AddPerformanceMaxCampaign.php

def create_performance_max_campaign_operation ( client : GoogleAdsClient , customer_id : str , brand_guidelines_enabled : bool , ) - > MutateOperation : """Creates a MutateOperation that creates a new Performance Max campaign. A temporary ID will be assigned to this campaign so that it can be referenced by other objects being created in the same Mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. brand_guidelines_enabled: a boolean value indicating if the campaign is enabled for brand guidelines. Returns: a MutateOperation that creates a campaign. """ mutate_operation : MutateOperation = client . get_type ( "MutateOperation" ) campaign : Campaign = mutate_operation . campaign_operation . create campaign . name = f "Performance Max campaign # { uuid4 () } " # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. campaign . status = client . enums . CampaignStatusEnum . PAUSED # All Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. campaign . advertising_channel_type = ( client . enums . AdvertisingChannelTypeEnum . PERFORMANCE_MAX ) # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: http://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. campaign . bidding_strategy_type = ( client . enums . BiddingStrategyTypeEnum . MAXIMIZE_CONVERSION_VALUE ) campaign . maximize_conversion_value . target_roas = 3.5 # Set if the campaign is enabled for brand guidelines. For more information # on brand guidelines, see https://support.google.com/google-ads/answer/14934472. campaign . brand_guidelines_enabled = brand_guidelines_enabled # Assign the resource name with a temporary ID. campaign_service : CampaignServiceClient = client . get_service ( "CampaignService" ) campaign . resource_name = campaign_service . campaign_path ( customer_id , _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the budget using the given budget resource name. campaign . campaign_budget = campaign_service . campaign_budget_path ( customer_id , _BUDGET_TEMPORARY_ID ) # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign . contains_eu_political_advertising = ( client . enums . EuPoliticalAdvertisingStatusEnum . DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) # Optional fields campaign . start_date = ( datetime . now () + timedelta ( 1 )) . strftime ( "%Y%m %d " ) campaign . end_date = ( datetime . now () + timedelta ( 365 )) . strftime ( "%Y%m %d " ) # Configures the optional opt-in/out status for asset automation settings. for asset_automation_type_enum in [ client . enums . AssetAutomationTypeEnum . GENERATE_IMAGE_EXTRACTION , client . enums . AssetAutomationTypeEnum . FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION , client . enums . AssetAutomationTypeEnum . TEXT_ASSET_AUTOMATION , client . enums . AssetAutomationTypeEnum . GENERATE_ENHANCED_YOUTUBE_VIDEOS , client . enums . AssetAutomationTypeEnum . GENERATE_IMAGE_ENHANCEMENT ]: asset_automattion_setting : Campaign . AssetAutomationSetting = client . get_type ( "Campaign" ) . AssetAutomationSetting () asset_automattion_setting . asset_automation_type = asset_automation_type_enum asset_automattion_setting . asset_automation_status = client . enums . AssetAutomationStatusEnum . OPTED_IN campaign . asset_automation_settings . append ( asset_automattion_setting ) return mutate_operation

add_performance_max_campaign

. py

# Creates a MutateOperation that creates a new Performance Max campaign. # # A temporary ID will be assigned to this campaign so that it can # be referenced by other objects being created in the same Mutate request. def create_performance_max_campaign_operation ( client , customer_id , brand_guidelines_enabled ) client . operation . mutate do | m | m . campaign_operation = client . operation . create_resource . campaign do | c | c . name = "Performance Max campaign #{ SecureRandom . uuid } " # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. c . status = :PAUSED # All Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. c . advertising_channel_type = :PERFORMANCE_MAX # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: http://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. c . bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE c . maximize_conversion_value = client . resource . maximize_conversion_value do | mcv | mcv . target_roas = 3 . 5 end # Configures the optional opt-in/out status for asset automation settings. c . asset_automation_settings << client . resource . asset_automation_setting do | aas | aas . asset_automation_type = :GENERATE_IMAGE_EXTRACTION aas . asset_automation_status = :OPTED_IN end c . asset_automation_settings << client . resource . asset_automation_setting do | aas | aas . asset_automation_type = :FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION aas . asset_automation_status = :OPTED_IN end c . asset_automation_settings << client . resource . asset_automation_setting do | aas | aas . asset_automation_type = :TEXT_ASSET_AUTOMATION aas . asset_automation_status = :OPTED_IN end c . asset_automation_settings << client . resource . asset_automation_setting do | aas | aas . asset_automation_type = :GENERATE_ENHANCED_YOUTUBE_VIDEOS aas . asset_automation_status = :OPTED_IN end c . asset_automation_settings << client . resource . asset_automation_setting do | aas | aas . asset_automation_type = :GENERATE_IMAGE_ENHANCEMENT aas . asset_automation_status = :OPTED_IN end # Set if the campaign is enabled for brand guidelines. For more # information on brand guidelines, see # https://support.google.com/google-ads/answer/14934472. c . brand_guidelines_enabled = brand_guidelines_enabled # Assign the resource name with a temporary ID. c . resource_name = client . path . campaign ( customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the budget using the given budget resource name. c . campaign_budget = client . path . campaign_budget ( customer_id , BUDGET_TEMPORARY_ID ) # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c . contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING # Optional fields c . start_date = DateTime . parse (( Date . today + 1 ) . to_s ) . strftime ( '%Y%m%d' ) c . end_date = DateTime . parse ( Date . today . next_year . to_s ) . strftime ( '%Y%m%d' ) end end end

add_performance_max_campaign

. rb

sub create_performance_max_campaign_operation { my ( $customer_id , $brand_guidelines_enabled ) = @_ ; # Configures the optional opt-in/out status for asset automation settings. # When we create the campaign object, we set campaign->{assetAutomationSettings} # equal to $asset_automation_settings. my $asset_automation_settings = [] ; my $asset_automation_types = [ GENERATE_IMAGE_EXTRACTION , FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION , TEXT_ASSET_AUTOMATION , GENERATE_ENHANCED_YOUTUBE_VIDEOS , GENERATE_IMAGE_ENHANCEMENT ]; foreach my $asset_automation_type ( @$asset_automation_types ) { push @$asset_automation_settings , Google::Ads::GoogleAds::V22::Resources:: AssetAutomationSetting - > new ({ assetAutomationStatus = > OPTED_IN , assetAutomationType = > $asset_automation_type }); } # Create a mutate operation that creates a campaign operation. return Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ campaignOperation = > Google::Ads::GoogleAds::V22::Services::CampaignService:: CampaignOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: Campaign - > new ({ # Assign the resource name with a temporary ID. resourceName = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: campaign ( $customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), name = > "Performance Max campaign #" . uniqid (), # Set the budget using the given budget resource name. campaignBudget = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: campaign_budget ( $customer_id , BUDGET_TEMPORARY_ID ), # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. status = > Google::Ads::GoogleAds::V22::Enums::CampaignStatusEnum:: PAUSED , # All Performance Max campaigns have an advertisingChannelType of # PERFORMANCE_MAX. The advertisingChannelSubType should not be set. advertisingChannelType = > PERFORMANCE_MAX , # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximizeConversionValue. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: http://support.google.com/google-ads/answer/7684216. # A targetRoas of 3.5 corresponds to a 350% return on ad spend. maximizeConversionValue = > Google::Ads::GoogleAds::V22::Common:: MaximizeConversionValue - > new ({ targetRoas = > 3.5 } ), # Set if the campaign is enabled for brand guidelines. For more information # on brand guidelines, see https://support.google.com/google-ads/answer/14934472. brandGuidelinesEnabled = > $brand_guidelines_enabled , # Configures the optional opt-in/out status for asset automation settings. assetAutomationSettings = > $asset_automation_settings , # Optional fields. startDate = > strftime ( "%Y%m%d" , localtime ( time + 60 * 60 * 24 )), endDate = > strftime ( "%Y%m%d" , localtime ( time + 60 * 60 * 24 * 365 )), # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising = > DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING })})}); }

add_performance_max_campaign . pl

Bidding recommendations

The Google Ads API offers two recommendation types to help you optimize your Performance Max campaign bidding:

MAXIMIZE_CONVERSION_VALUE_OPT_IN recommends using the maximize conversion value bidding strategy for your campaigns.

MAXIMIZE_CONVERSIONS_OPT_IN recommends using the maximize conversions bidding strategy for your campaigns and provides a suggested budget amount .

For more information about using recommendations, visit the Optimization score and recommendations guide.

/** Creates a list of MutateOperations that create linked brand assets. */ List<MutateOperation> createAndLinkBrandAssets ( long customerId , boolean brandGuidelinesEnabled , String businessName , String logoUrl , String logoName ) throws IOException { List<MutateOperation> mutateOperations = new ArrayList <> (); // Creates the brand name text asset. String businessNameAssetResourceName = ResourceNames . asset ( customerId , getNextTemporaryId ()); Asset businessNameAsset = Asset . newBuilder () . setResourceName ( businessNameAssetResourceName ) . setTextAsset ( TextAsset . newBuilder (). setText ( businessName ). build ()) . build (); AssetOperation businessNameAssetOperation = AssetOperation . newBuilder (). setCreate ( businessNameAsset ). build (); mutateOperations . add ( MutateOperation . newBuilder (). setAssetOperation ( businessNameAssetOperation ). build ()); // Creates the logo image asset. String logoAssetResourceName = ResourceNames . asset ( customerId , getNextTemporaryId ()); // Creates a media file. byte [] logoBytes = ByteStreams . toByteArray ( new URL ( logoUrl ). openStream ()); Asset logoAsset = Asset . newBuilder () . setResourceName ( logoAssetResourceName ) . setImageAsset ( ImageAsset . newBuilder (). setData ( ByteString . copyFrom ( logoBytes )). build ()) // Provides a unique friendly name to identify your asset. When there is an existing // image asset with the same content but a different name, the new name will be dropped // silently. . setName ( logoName ) . build (); AssetOperation logoImageAssetOperation = AssetOperation . newBuilder (). setCreate ( logoAsset ). build (); mutateOperations . add ( MutateOperation . newBuilder (). setAssetOperation ( logoImageAssetOperation ). build ()); if ( brandGuidelinesEnabled ) { // Creates CampaignAsset resources to link the Asset resources to the Campaign. mutateOperations . add ( createCampaignAssetMutateOperation ( customerId , AssetFieldType . BUSINESS_NAME , businessNameAssetResourceName )); mutateOperations . add ( createCampaignAssetMutateOperation ( customerId , AssetFieldType . LOGO , logoAssetResourceName )); } else { // Creates an AssetGroupAsset to link the Asset to the AssetGroup. mutateOperations . add ( createAssetGroupAssetMutateOperation ( AssetFieldType . BUSINESS_NAME , businessNameAssetResourceName , ResourceNames . assetGroup ( customerId , ASSET_GROUP_TEMPORARY_ID ))); mutateOperations . add ( createAssetGroupAssetMutateOperation ( AssetFieldType . LOGO , logoAssetResourceName , ResourceNames . assetGroup ( customerId , ASSET_GROUP_TEMPORARY_ID ))); } return mutateOperations ; } /** Creates a MutateOperation to add an AssetGroupAsset. */ MutateOperation createAssetGroupAssetMutateOperation ( AssetFieldType fieldType , String assetResourceName , String assetGroupResourceName ) { AssetGroupAsset assetGroupAsset = AssetGroupAsset . newBuilder () . setFieldType ( fieldType ) . setAssetGroup ( assetGroupResourceName ) . setAsset ( assetResourceName ) . build (); AssetGroupAssetOperation assetGroupAssetOperation = AssetGroupAssetOperation . newBuilder (). setCreate ( assetGroupAsset ). build (); return MutateOperation . newBuilder () . setAssetGroupAssetOperation ( assetGroupAssetOperation ) . build (); } /** Creates a MutateOperation to add a CampaignAsset. */ MutateOperation createCampaignAssetMutateOperation ( long customerId , AssetFieldType fieldType , String assetResourceName ) { CampaignAsset campaignAsset = CampaignAsset . newBuilder () . setFieldType ( fieldType ) . setCampaign ( ResourceNames . campaign ( customerId , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID )) . setAsset ( assetResourceName ) . build (); CampaignAssetOperation campaignAssetOperation = CampaignAssetOperation . newBuilder (). setCreate ( campaignAsset ). build (); return MutateOperation . newBuilder (). setCampaignAssetOperation ( campaignAssetOperation ). build (); }

AddPerformanceMaxCampaign . java

private List<MutateOperation> CreateAndLinkBrandAssets ( string assetGroupResourceName , string campaignResourceName , AssetTemporaryResourceNameGenerator assetResourceNameGenerator , string businessName , string logoUrl , string logoName , GoogleAdsConfig config , bool brandGuidelinesEnabled ) { List<MutateOperation> operations = new List<MutateOperation> (); string logoAssetResourceName = assetResourceNameGenerator . Next (); string businessNameAssetResourceName = assetResourceNameGenerator . Next (); // Create the Image Asset. operations . Add ( new MutateOperation () { AssetOperation = new AssetOperation () { Create = new Asset () { ResourceName = logoAssetResourceName , ImageAsset = new ImageAsset () { Data = ByteString . CopyFrom ( MediaUtilities . GetAssetDataFromUrl ( logoUrl , config ) ) }, // Provide a unique friendly name to identify your asset. // When there is an existing image asset with the same content but a // different name, the new name will be dropped silently. Name = logoName } } } ); // Create the business name asset. operations . Add ( new MutateOperation () { AssetOperation = new AssetOperation () { Create = new Asset () { ResourceName = businessNameAssetResourceName , TextAsset = new TextAsset () { Text = businessName , } } } } ); if ( brandGuidelinesEnabled ) { // Create CampaignAssets to link the Assets to the Campaign. operations . Add ( new MutateOperation () { CampaignAssetOperation = new CampaignAssetOperation () { Create = new CampaignAsset () { FieldType = AssetFieldType . Logo , Campaign = campaignResourceName , Asset = logoAssetResourceName } } } ); operations . Add ( new MutateOperation () { CampaignAssetOperation = new CampaignAssetOperation () { Create = new CampaignAsset () { FieldType = AssetFieldType . BusinessName , Campaign = campaignResourceName , Asset = businessNameAssetResourceName } } } ); } else { // Create AssetGroupAssets to link the Assets to the AssetGroup. operations . Add ( new MutateOperation () { AssetGroupAssetOperation = new AssetGroupAssetOperation () { Create = new AssetGroupAsset () { FieldType = AssetFieldType . Logo , AssetGroup = assetGroupResourceName , Asset = logoAssetResourceName } } } ); operations . Add ( new MutateOperation () { AssetGroupAssetOperation = new AssetGroupAssetOperation () { Create = new AssetGroupAsset () { FieldType = AssetFieldType . BusinessName , AssetGroup = assetGroupResourceName , Asset = businessNameAssetResourceName } } } ); } return operations ; }

AddPerformanceMaxCampaign . cs

def create_and_link_brand_assets ( client : GoogleAdsClient , customer_id : str , brand_guidelines_enabled : bool , business_name : str , logo_url : str , logo_name : str , ) - > List [ MutateOperation ]: """Creates a list of MutateOperations that create linked brand assets. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. brand_guidelines_enabled: a boolean value indicating if the campaign is enabled for brand guidelines. business_name: the business name text to be put into an asset. logo_url: the url of the logo to be retrieved and put into an asset. logo_name: the asset name of the logo. Returns: MutateOperations that create linked brand assets. """ global next_temp_id operations : List [ MutateOperation ] = [] asset_service : AssetServiceClient = client . get_service ( "AssetService" ) # Create the Text Asset. text_asset_temp_id = next_temp_id next_temp_id -= 1 text_mutate_operation = client . get_type ( "MutateOperation" ) text_asset : Asset = text_mutate_operation . asset_operation . create text_asset . resource_name = asset_service . asset_path ( customer_id , text_asset_temp_id ) text_asset . text_asset . text = business_name operations . append ( text_mutate_operation ) # Create the Image Asset. image_asset_temp_id = next_temp_id next_temp_id -= 1 image_mutate_operation = client . get_type ( "MutateOperation" ) image_asset : Asset = image_mutate_operation . asset_operation . create image_asset . resource_name = asset_service . asset_path ( customer_id , image_asset_temp_id ) # Provide a unique friendly name to identify your asset. # When there is an existing image asset with the same content but a different # name, the new name will be dropped silently. image_asset . name = logo_name image_asset . type_ = client . enums . AssetTypeEnum . IMAGE image_asset . image_asset . data = get_image_bytes_from_url ( logo_url ) operations . append ( image_mutate_operation ) if brand_guidelines_enabled : # Create CampaignAsset resources to link the Asset resources to the Campaign. campaign_service : CampaignServiceClient = client . get_service ( "CampaignService" ) business_name_mutate_operation : MutateOperation = client . get_type ( "MutateOperation" ) business_name_campaign_asset : CampaignAsset = ( business_name_mutate_operation . campaign_asset_operation . create ) business_name_campaign_asset . field_type = ( client . enums . AssetFieldTypeEnum . BUSINESS_NAME ) business_name_campaign_asset . campaign = campaign_service . campaign_path ( customer_id , _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) business_name_campaign_asset . asset = asset_service . asset_path ( customer_id , text_asset_temp_id ) operations . append ( business_name_mutate_operation ) logo_mutate_operation : MutateOperation = client . get_type ( "MutateOperation" ) logo_campaign_asset : CampaignAsset = ( logo_mutate_operation . campaign_asset_operation . create ) logo_campaign_asset . field_type = client . enums . AssetFieldTypeEnum . LOGO logo_campaign_asset . campaign = campaign_service . campaign_path ( customer_id , _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) logo_campaign_asset . asset = asset_service . asset_path ( customer_id , image_asset_temp_id ) operations . append ( logo_mutate_operation ) else : # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup. asset_group_service : AssetGroupServiceClient = client . get_service ( "AssetGroupService" ) business_name_mutate_operation : MutateOperation = client . get_type ( "MutateOperation" ) business_name_asset_group_asset : AssetGroupAsset = ( business_name_mutate_operation . asset_group_asset_operation . create ) business_name_asset_group_asset . field_type = ( client . enums . AssetFieldTypeEnum . BUSINESS_NAME ) business_name_asset_group_asset . asset_group = ( asset_group_service . asset_group_path ( customer_id , _ASSET_GROUP_TEMPORARY_ID , ) ) business_name_asset_group_asset . asset = asset_service . asset_path ( customer_id , text_asset_temp_id ) operations . append ( business_name_mutate_operation ) logo_mutate_operation : MutateOperation = client . get_type ( "MutateOperation" ) logo_asset_group_asset : AssetGroupAsset = ( logo_mutate_operation . asset_group_asset_operation . create ) logo_asset_group_asset . field_type = client . enums . AssetFieldTypeEnum . LOGO logo_asset_group_asset . asset_group = ( asset_group_service . asset_group_path ( customer_id , _ASSET_GROUP_TEMPORARY_ID , ) ) logo_asset_group_asset . asset = asset_service . asset_path ( customer_id , image_asset_temp_id ) operations . append ( logo_mutate_operation ) return operations

add_performance_max_campaign

. py

# Creates a list of MutateOperations that create linked brand assets. def create_and_link_brand_assets ( client , customer_id , brand_guidelines_enabled , business_name , logo_url , logo_name ) operations = [] # Create the Text Asset. text_asset_temp_id = next_temp_id operations << client . operation . mutate do | m | m . asset_operation = client . operation . create_resource . asset do | a | a . resource_name = client . path . asset ( customer_id , text_asset_temp_id ) a . text_asset = client . resource . text_asset do | text_asset | text_asset . text = business_name end end end # Create the Image Asset. image_asset_temp_id = next_temp_id operations << client . operation . mutate do | m | m . asset_operation = client . operation . create_resource . asset do | a | a . resource_name = client . path . asset ( customer_id , image_asset_temp_id ) # Provide a unique friendly name to identify your asset. # When there is an existing image asset with the same content but a different # name, the new name will be dropped silently. a . name = logo_name a . type = :IMAGE a . image_asset = client . resource . image_asset do | image_asset | image_asset . data = get_image_bytes ( logo_url ) end end end if brand_guidelines_enabled # Create CampaignAsset resources to link the Asset resources to the Campaign. operations << client . operation . mutate do | m | m . campaign_asset_operation = client . operation . create_resource . campaign_asset do | ca | ca . field_type = :BUSINESS_NAME ca . campaign = client . path . campaign ( customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID , ) ca . asset = client . path . asset ( customer_id , text_asset_temp_id ) end end operations << client . operation . mutate do | m | m . campaign_asset_operation = client . operation . create_resource . campaign_asset do | ca | ca . field_type = :LOGO ca . campaign = client . path . campaign ( customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID , ) ca . asset = client . path . asset ( customer_id , image_asset_temp_id ) end end else # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup. operations << client . operation . mutate do | m | m . asset_group_asset_operation = client . operation . create_resource . asset_group_asset do | aga | aga . field_type = :BUSINESS_NAME aga . asset_group = client . path . asset_group ( customer_id , ASSET_GROUP_TEMPORARY_ID , ) aga . asset = client . path . asset ( customer_id , text_asset_temp_id ) end end operations << client . operation . mutate do | m | m . asset_group_asset_operation = client . operation . create_resource . asset_group_asset do | aga | aga . field_type = :LOGO aga . asset_group = client . path . asset_group ( customer_id , ASSET_GROUP_TEMPORARY_ID , ) aga . asset = client . path . asset ( customer_id , image_asset_temp_id ) end end end operations end

add_performance_max_campaign

. rb

# Creates a list of MutateOperations that create linked brand assets. sub create_and_link_brand_assets { my ( $customer_id , $brand_guidelines_enabled , $business_name , $logo_url , $logo_name ) = @_ ; my $operations = [] ; # Create the text asset. my $text_asset_temp_id = $next_temp_id -- ; push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ assetOperation = > Google::Ads::GoogleAds::V22::Services::AssetService:: AssetOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: Asset - > new ({ resourceName = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: asset ( $customer_id , $text_asset_temp_id ), textAsset = > Google::Ads::GoogleAds::V22::Common:: TextAsset - > new ({ text = > $business_name })})})}); # Create the image asset. my $image_asset_temp_id = $next_temp_id -- ; push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ assetOperation = > Google::Ads::GoogleAds::V22::Services::AssetService:: AssetOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: Asset - > new ({ resourceName = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: asset ( $customer_id , $image_asset_temp_id ), # Provide a unique friendly name to identify your asset. # When there is an existing image asset with the same content but a different # name, the new name will be dropped silently. name = > $logo_name , imageAsset = > Google::Ads::GoogleAds::V22::Common:: ImageAsset - > new ({ data = > get_base64_data_from_url ( $logo_url )})})})}); if ( $brand_guidelines_enabled ) { # Create CampaignAsset resources to link the Asset resources to the Campaign. push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ campaignAssetOperation = > Google::Ads::GoogleAds::V22::Services::CampaignAssetService:: CampaignAssetOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: CampaignAsset - > new ({ fieldType = > BUSINESS_NAME , campaign = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: campaign ( $customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), asset = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: asset ( $customer_id , $text_asset_temp_id )})})}); push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ campaignAssetOperation = > Google::Ads::GoogleAds::V22::Services::CampaignAssetService:: CampaignAssetOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: CampaignAsset - > new ({ fieldType = > LOGO , campaign = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: campaign ( $customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), asset = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: asset ( $customer_id , $image_asset_temp_id )})})}); } else { # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup. push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ assetGroupAssetOperation = > Google::Ads::GoogleAds::V22::Services::AssetGroupAssetService:: AssetGroupAssetOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: AssetGroupAsset - > new ({ asset = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: asset ( $customer_id , $text_asset_temp_id ), assetGroup = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: asset_group ( $customer_id , ASSET_GROUP_TEMPORARY_ID ), fieldType = > BUSINESS_NAME })})}); push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ assetGroupAssetOperation = > Google::Ads::GoogleAds::V22::Services::AssetGroupAssetService:: AssetGroupAssetOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: AssetGroupAsset - > new ({ asset = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: asset ( $customer_id , $image_asset_temp_id ), assetGroup = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: asset_group ( $customer_id , ASSET_GROUP_TEMPORARY_ID ), fieldType = > LOGO })})}); } return $operations ; }

add_performance_max_campaign . pl

Create a Performance Max Campaign

AI-generated Key Takeaways

Java

C#

PHP

Python

Ruby

Perl

Bidding recommendations

Brand guidelines

Java

C#

PHP

Python

Ruby

Perl

Automatic Migration

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Create a Performance Max Campaign Stay organized with collections Save and categorize content based on your preferences.

AI-generated Key Takeaways

Java

C#

PHP

Python

Ruby

Perl

Bidding recommendations

Brand guidelines

Java

C#

PHP

Python

Ruby

Perl

Automatic Migration

Manual Migration

Create a Performance Max Campaign