AdsApp.BiddingStrategyArgs
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The set of arguments that may be set when applying a bidding strategy to a
campaign. Properties:
property cpcBidCeiling
Type: double
The maximum cpc bid specified in the account's currency. property enhancedCpcEnabled
Type: boolean
A boolean
indicating whether enhanced cpc is enabled. property locationFraction
Type: double
The desired percentage (0-100) of ads to show for the targeted location. property locationType
Type: String
The targeted location for ads. property targetRoas
Type: double
The desired revenue per unit of spend. Must be between 0.01 and 1000.0
inclusive.
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Last updated 2025-09-03 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-03 UTC."],[[["\u003cp\u003eThese bidding strategy arguments allow for setting a maximum CPC bid, enabling enhanced CPC, and specifying target ROAS.\u003c/p\u003e\n"],["\u003cp\u003eAd targeting can be further customized by defining a desired location and the percentage of ads to be displayed there.\u003c/p\u003e\n"]]],[],null,["# AdsApp.BiddingStrategyArgs\n\nThe set of arguments that may be set when applying a bidding strategy to a campaign.\n\n### Properties:\n\n| Member | Type | Description |\n|-------------------------------------------|-----------|--------------------------------------------------------------------------|\n| [cpcBidCeiling](#cpcBidCeiling) | `double` | The maximum cpc bid specified in the account's currency. |\n| [enhancedCpcEnabled](#enhancedCpcEnabled) | `boolean` | A `boolean` indicating whether enhanced cpc is enabled. |\n| [locationFraction](#locationFraction) | `double` | The desired percentage (0-100) of ads to show for the targeted location. |\n| [locationType](#locationType) | `String` | The targeted location for ads. |\n| [targetRoas](#targetRoas) | `double` | The desired revenue per unit of spend. |\n\nproperty cpcBidCeiling\n----------------------\n\nType: `double`\nThe maximum cpc bid specified in the account's currency.\n\nproperty enhancedCpcEnabled\n---------------------------\n\nType: `boolean`\nA `boolean` indicating whether enhanced cpc is enabled.\n\nproperty locationFraction\n-------------------------\n\nType: `double`\nThe desired percentage (0-100) of ads to show for the targeted location.\n\nproperty locationType\n---------------------\n\nType: `String`\nThe targeted location for ads.\n\nproperty targetRoas\n-------------------\n\nType: `double`\nThe desired revenue per unit of spend. Must be between 0.01 and 1000.0 inclusive."]]
