AdsApp.​Callout

  • Callouts represent a part of an ad callout extension and can be managed using various methods.

  • You can clear, get, and set the start and end dates for a callout.

  • Information such as the entity type, ID, resource name, and text of a callout can be retrieved.

  • Callout scheduling and device preference can be set and retrieved, although device preference setting is deprecated.

  • Statistical data for a callout can be obtained for specified or custom date ranges.

Represents a callout that can be part of an ad callout extension. Visit our Ad Extensions page for more information on callouts and other types of ad extensions.

Methods:

Member Type Description
void Clears the callout's end date.
void Clears the callout's start date.
AdsApp.GoogleAdsDate Returns the end date of the callout, or null if no end date is set.
String Returns the type of this entity as a String , in this case, "Callout" .
String Returns the ID of the callout.
String Returns the resource name of the callout.
AdsApp.ExtensionSchedule[] Returns the scheduling of the callout.
AdsApp.GoogleAdsDate Returns the start date of the callout, or null if no start date is set.
AdsApp.Stats Returns stats for the specified date range.
AdsApp.Stats Returns stats for the specified custom date range.
String Returns the text of the callout.
boolean Returns true if the callout specifies mobile device preference.
void Sets the callout's end date from either an object containing year, month, and day fields, or an 8-digit string in YYYYMMDD format.
void Sets the callout's device preference.
void Sets the callout scheduling.
void Sets the callout's start date from either an object containing year, month, and day fields, or an 8-digit string in YYYYMMDD format.
void Sets the text of the callout.

clearEndDate()

Clears the callout's end date.

Returns nothing.

clearStartDate()

Clears the callout's start date.

Returns nothing.

getEndDate()

Returns the end date of the callout, or null if no end date is set.

For instance, if the end date of the callout is May 3, 2013, this would return the following object: {year: 2013, month: 5, day: 3} .

Return values:

Type Description
AdsApp.GoogleAdsDate The callout's end date, or null if there's no end date.

getEntityType()

Returns the type of this entity as a String , in this case, "Callout" .

Return values:

Type Description
String Type of this entity: "Callout" .

getId()

Returns the ID of the callout.

Return values:

Type Description
String The ID of the callout.

getResourceName()

Returns the resource name of the callout.

Return values:

Type Description
String The resource name of the callout.

getSchedules()

Returns the scheduling of the callout.

Return values:

Type Description
AdsApp.ExtensionSchedule[] The scheduling of the callout.

getStartDate()

Returns the start date of the callout, or null if no start date is set.

For instance, if the start date of the callout is May 3, 2013, this would return the following object: {year: 2013, month: 5, day: 3} .

Return values:

Type Description
AdsApp.GoogleAdsDate The callout's start date, or null if there's no start date.

getStatsFor(dateRange)

Returns stats for the specified date range. Supported values:

TODAY, YESTERDAY, LAST_7_DAYS, THIS_WEEK_SUN_TODAY, LAST_WEEK, LAST_14_DAYS, LAST_30_DAYS, LAST_BUSINESS_WEEK, LAST_WEEK_SUN_SAT, THIS_MONTH, LAST_MONTH, ALL_TIME .

Example:

 var 
  
 stats 
  
 = 
  
 callout 
 . 
 getStatsFor 
 ( 
 "THIS_MONTH" 
 ); 

Arguments:

Name Type Description
dateRange
String Date range for which the stats are requested.

Return values:

Type Description
AdsApp.Stats The stats for the specified date range.

getStatsFor(dateFrom, dateTo)

Returns stats for the specified custom date range. Both parameters can be either an object containing year, month, and day fields, or an 8-digit string in YYYYMMDD form. For instance, March 24th, 2013 is represented as either {year: 2013, month: 3, day: 24} or "20130324" . The date range is inclusive on both ends, so forDateRange("20130324", "20130324") defines a range of a single day.

Arguments:

Name Type Description
dateFrom
Object Start date of the date range. Must be either a string in YYYYMMDD form, or an object with year , month and day properties.
dateTo
Object End date of the date range. Must be either a string in YYYYMMDD form, or an object with year , month and day properties.

Return values:

Type Description
AdsApp.Stats The stats for the specified date range.

getText()

Returns the text of the callout.

Return values:

Type Description
String Text of the callout.

isMobilePreferred()

Returns true if the callout specifies mobile device preference.

Return values:

Type Description
boolean true if the callout specifies mobile device preference.

setEndDate(date)

Sets the callout's end date from either an object containing year, month, and day fields, or an 8-digit string in YYYYMMDD format.

For instance, callout.setEndDate("20130503"); is equivalent to callout.setEndDate({year: 2013, month: 5, day: 3}); .

The change will fail and report an error if:

  • the given date is invalid (e.g., {year: 2013, month: 5, day: 55} ),
  • the start date now comes after the end date, or
  • it's a date in the past.

Returns nothing.

Arguments:

Name Type Description
date
Object The new callout end date.

setMobilePreferred(isMobilePreferred)

Sets the callout's device preference.

Returns nothing.

Arguments:

Name Type Description
isMobilePreferred
boolean true sets the device preference to mobile. false clears the device preference.

setSchedules(schedules)

Sets the callout scheduling. Scheduling of a callout allows you to control the days of week and times of day during which the callout will show alongside your ads.

Passing in an empty array clears the scheduling field, causing the callout to run at all times.

The following example sets the callout to run on Mondays and Tuesday from 8:00 to 11:00.

 var 
  
 mondayMorning 
  
 = 
  
 { 
  
 dayOfWeek 
 : 
  
 "MONDAY" 
 , 
  
 startHour 
 : 
  
 8 
 , 
  
 startMinute 
 : 
  
 0 
 , 
  
 endHour 
 : 
  
 11 
 , 
  
 endMinute 
 : 
  
 0 
 }; 
 var 
  
 tuesdayMorning 
  
 = 
  
 { 
  
 dayOfWeek 
 : 
  
 "TUESDAY" 
 , 
  
 startHour 
 : 
  
 8 
 , 
  
 startMinute 
 : 
  
 0 
 , 
  
 endHour 
 : 
  
 11 
 , 
  
 endMinute 
 : 
  
 0 
 }; 
 callout 
 . 
 setSchedules 
 ([ 
 mondayMorning 
 , 
  
 tuesdayMorning 
 ]); 

Returns nothing.

Arguments:

Name Type Description
schedules
AdsApp.ExtensionSchedule[] The new callout schedules.

setStartDate(date)

Sets the callout's start date from either an object containing year, month, and day fields, or an 8-digit string in YYYYMMDD format.

For instance, callout.setStartDate("20130503"); is equivalent to callout.setStartDate({year: 2013, month: 5, day: 3}); .

The change will fail and report an error if:

  • the given date is invalid (e.g., {year: 2013, month: 5, day: 55} ),
  • the given date is after the callout's end date.

Returns nothing.

Arguments:

Name Type Description
date
Object The new callout start date.

setText(text)

Sets the text of the callout.

Returns nothing.

Arguments:

Name Type Description
text
String The text.
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