AdsApp.NegativeKeyword
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Represents a Google Ads negative keyword. Negative keywords can exist either at the ad group level or the campaign
level.
Methods:
getAdGroup()
Returns the AdGroup
to which the negative
keyword belongs. This will return null
for campaign-level
negative keywords and negative keywords which do not belong to a search or
display ad group. Return values:
getBaseAdGroup()
Returns the base AdGroup
to which the
negative keyword belongs. This will return null
for
campaign-level negative keywords and negative keywords which do not belong
to a search or display ad group. Return values:
getBaseCampaign()
Returns the base campaign to which this negative keyword belongs or null
if it does not belong to a search or display campaign. Return values:
getCampaign()
Returns the campaign to which this negative keyword belongs or null
if it does not belong to a search or display campaign. Return values:
getCampaignType()
Returns the campaign type. Possible return values: SEARCH_OR_DISPLAY, VIDEO, SHOPPING
Return values:
getEntityType()
Returns the type of this entity as a String
, in this case, "NegativeKeyword"
. Return values:
getMatchType()
Returns the match type of the negative keyword. Possible values: BROAD, PHRASE, EXACT
. Return values:
Returns the ShoppingAdGroup
to
which the negative keyword belongs. This will return null
for
campaign-level negative keywords and negative keywords which do not belong
to a shopping ad group. Return values:
Returns the shopping campaign to which this negative keyword belongs or null
if it does not belong to a shopping campaign. Return values:
getText()
Returns the text of the negative keyword. The returned value will be
formatted as follows, depending on the match type: -
shoes
- broad match
-
"shoes"
- phrase match
-
[leather shoes]
- exact match
Return values:
remove()
Removes the negative keyword. Returns nothing.
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Last updated 2025-09-03 UTC.
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