Module: meridian.model.adstock_hill

Function definitions for Adstock and Hill calculations.

Classes

class AdstockDecaySpec : Specification for each channel's adstock decay function.

class AdstockHillTransformer : Abstract class to compute the Adstock and Hill transformation of media.

class AdstockTransformer : Class to compute the Adstock transformation of media.

class HillTransformer : Class to compute the Hill transformation of media.

Functions

compute_decay_weights(...) : Computes decay weights using geometric and/or binomial decay.

transform_non_negative_reals_distribution(...) : Transforms a distribution with support on [0, infinity) to (0, 1] .