asset

    Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it.

    Attributed resources
    customer

    Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

    asset.call_asset.ad_schedule_targets

    Field description
    List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
    Category
    ATTRIBUTE
    Data Type
    MESSAGE
    Type URL
    google.ads.searchads360.v0.common.AdScheduleInfo
    Filterable
    False
    Selectable
    True
    Sortable
    False
    Repeated
    True

    asset.call_asset.call_conversion_action

    Field description
    The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.
    Category
    ATTRIBUTE
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_asset.call_conversion_reporting_state

    Field description
    Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.CallConversionReportingStateEnum.CallConversionReportingState
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_asset.call_only

    Field description
    Whether the call only shows the phone number without a link to the website. Applies to Microsoft Ads.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_asset.call_tracking_enabled

    Field description
    Whether the call should be enabled on call tracking. Applies to Microsoft Ads.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_asset.country_code

    Field description
    Two-letter country code of the phone number. Examples: 'US', 'us'.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_asset.end_date

    Field description
    Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_asset.phone_number

    Field description
    The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_asset.start_date

    Field description
    Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_asset.use_searcher_time_zone

    Field description
    Whether to show the call extension in search user's time zone. Applies to Microsoft Ads.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.call_to_action_asset.call_to_action

    Field description
    Call to action.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.CallToActionTypeEnum.CallToActionType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.callout_asset.ad_schedule_targets

    Field description
    List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
    Category
    ATTRIBUTE
    Data Type
    MESSAGE
    Type URL
    google.ads.searchads360.v0.common.AdScheduleInfo
    Filterable
    False
    Selectable
    True
    Sortable
    False
    Repeated
    True

    asset.callout_asset.callout_text

    Field description
    The callout text. The length of this string should be between 1 and 25, inclusive.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.callout_asset.end_date

    Field description
    Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.callout_asset.start_date

    Field description
    Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.callout_asset.use_searcher_time_zone

    Field description
    Whether to show the asset in search user's time zone. Applies to Microsoft Ads.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.creation_time

    Field description
    The timestamp when this asset was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.engine_status

    Field description
    The Engine Status for an asset.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AssetEngineStatusEnum.AssetEngineStatus
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.final_urls

    Field description
    A list of possible final URLs after all cross domain redirects.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    True

    asset.id

    Field description
    The ID of the asset.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.image_asset.file_size

    Field description
    File size of the image asset in bytes.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.image_asset.full_size.height_pixels

    Field description
    Height of the image.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.image_asset.full_size.url

    Field description
    A URL that returns the image with this height and width.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.image_asset.full_size.width_pixels

    Field description
    Width of the image.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.image_asset.mime_type

    Field description
    MIME type of the image asset.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.MimeTypeEnum.MimeType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.last_modified_time

    Field description
    The datetime when this asset was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.location_asset.business_profile_locations

    Field description
    The list of business locations for the customer. This will only be returned if the Location Asset is syncing from the Business Profile account. It is possible to have multiple Business Profile listings under the same account that point to the same Place ID.
    Category
    ATTRIBUTE
    Data Type
    MESSAGE
    Type URL
    google.ads.searchads360.v0.common.BusinessProfileLocation
    Filterable
    False
    Selectable
    True
    Sortable
    False
    Repeated
    True

    asset.location_asset.location_ownership_type

    Field description
    The type of location ownership. If the type is BUSINESS_OWNER, it will be served as a location extension. If the type is AFFILIATE, it will be served as an affiliate location.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.LocationOwnershipTypeEnum.LocationOwnershipType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.location_asset.place_id

    Field description
    Place IDs uniquely identify a place in the Google Places database and on Google Maps. This field is unique for a given customer ID and asset type. See https://developers.google.com/places/web-service/place-id to learn more about Place ID.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.mobile_app_asset.app_id

    Field description
    Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.mobile_app_asset.app_store

    Field description
    Required. The application store that distributes this specific app.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.MobileAppVendorEnum.MobileAppVendor
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.name

    Field description
    Optional name of the asset.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.page_feed_asset.labels

    Field description
    Labels used to group the page urls.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    True

    asset.page_feed_asset.page_url

    Field description
    The webpage that advertisers want to target.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.resource_name

    Field description
    The resource name of the asset. Asset resource names have the form: customers/{customer_id}/assets/{asset_id}
    Category
    ATTRIBUTE
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False
    Field description
    List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
    Category
    ATTRIBUTE
    Data Type
    MESSAGE
    Type URL
    google.ads.searchads360.v0.common.AdScheduleInfo
    Filterable
    False
    Selectable
    True
    Sortable
    False
    Repeated
    True
    Field description
    First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.sitelink_asset.link_text

    Field description
    URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    Whether the preference is for the sitelink asset to be displayed on mobile devices. Applies to Microsoft Ads.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    ID used for tracking clicks for the sitelink asset. This is a Yahoo! Japan only field.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    Whether to show the sitelink asset in search user's time zone. Applies to Microsoft Ads.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.status

    Field description
    The status of the asset.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AssetStatusEnum.AssetStatus
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.text_asset.text

    Field description
    Text content of the text asset.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.tracking_url_template

    Field description
    URL template for constructing a tracking URL.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.type

    Field description
    Type of the asset.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AssetTypeEnum.AssetType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.youtube_video_asset.youtube_video_id

    Field description
    YouTube video id. This is the 11 character string value used in the YouTube video URL.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    asset.youtube_video_asset.youtube_video_title

    Field description
    YouTube video title.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Create a Mobile Website
    View Site in Mobile | Classic
    Share by: