asset_group_asset

  • AssetGroupAsset connects an asset to an asset group, establishing a link for usage.

  • This link allows for the selection of fields from the asset, asset group, campaign, and customer resources in queries.

  • The asset_group_asset.field_type field describes the asset's placement within the asset group (e.g., HEADLINE, YOUTUBE_VIDEO).

  • The asset_group_asset.status field indicates the current state of the link (ENABLED, PAUSED, REMOVED).

  • You can use the asset_group_asset.resource_name for filtering and selection, formatted as customers/{customer_id}/assetGroupAssets/{asset_group_id}~{asset_id}~{field_type} .

AssetGroupAsset is the link between an asset and an asset group. Adding an AssetGroupAsset links an asset with an asset group.

Attributed resources
asset
asset_group
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset_group_asset . However, when you specify asset_group_asset in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when asset_group_asset is specified in the FROM clause.

Is asset_group_asset specified in the FROM clause of your query?

asset_group_asset.asset

Field description
The asset which this asset group asset is linking.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False

asset_group_asset.asset_group

Field description
The asset group which this asset group asset is linking.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False

asset_group_asset.field_type

Field description
The description of the placement of the asset within the asset group. For example: HEADLINE, YOUTUBE_VIDEO etc
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.AssetFieldTypeEnum.AssetFieldType
Filterable
True
Selectable
True
Sortable
True
Repeated
False

asset_group_asset.resource_name

Field description
The resource name of the asset group asset. Asset group asset resource name have the form: customers/{customer_id}/assetGroupAssets/{asset_group_id}~{asset_id}~{field_type}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False

asset_group_asset.status

Field description
The status of the link between an asset and asset group.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.AssetLinkStatusEnum.AssetLinkStatus
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.ad_network_type

Field description
Ad network type.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.conversion_action

Field description
Resource name of the conversion action.
Category
SEGMENT
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.conversion_action_category

Field description
Conversion action category.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.conversion_action_name

Field description
Conversion action name.
Category
SEGMENT
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.date

Field description
Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.day_of_week

Field description
Day of the week, for example, MONDAY.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.device

Field description
Device to which metrics apply.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.DeviceEnum.Device
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.month

Field description
Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.quarter

Field description
Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.week

Field description
Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.year

Field description
Year, formatted as yyyy.
Category
SEGMENT
Data Type
INT32
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions

Field description
The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions_from_interactions_rate

Field description
All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions_from_interactions_value_per_interaction

Field description
The value of all conversions from interactions divided by the total number of interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions_value

Field description
The value of all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions_value_per_cost

Field description
The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.average_cost

Field description
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.average_cpc

Field description
The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.average_cpm

Field description
Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.clicks

Field description
The number of clicks.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Field description
The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Field description
The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Field description
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.conversions_from_interactions_value_per_interaction

Field description
The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cost_micros

Field description
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cost_per_all_conversions

Field description
The cost of ad interactions divided by all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cross_device_conversions

Field description
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cross_device_conversions_value

Field description
The sum of the value of cross-device conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.ctr

Field description
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.impressions

Field description
Count of how often your ad has appeared on a search results page or website on the Google Network.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.interaction_event_types

Field description
The types of payable and free interactions.
Category
METRIC
Data Type
ENUM
Type URL
google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType
Filterable
True
Selectable
True
Sortable
False
Repeated
True

metrics.interaction_rate

Field description
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.interactions

Field description
The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.value_per_all_conversions

Field description
The value of all conversions divided by the number of all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
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