customer

    A customer.

    Fields/Segments/Metrics

    This page shows all metrics and segments that can be put in the same SELECT clause as the fields of customer . However, when you specify customer in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when customer is specified in the FROM clause.

    Is customer specified in the FROM clause of your query?

     Resource fields
    account_level
    account_status
    account_type
    associate_manager_descriptive_name
    associate_manager_id
    auto_tagging_enabled
    conversion_tracking_setting.accepted_customer_data_terms
    conversion_tracking_setting.conversion_tracking_id
    conversion_tracking_setting.conversion_tracking_status
    conversion_tracking_setting.cross_account_conversion_tracking_id
    conversion_tracking_setting.enhanced_conversions_for_leads_enabled
    conversion_tracking_setting.google_ads_conversion_customer
    conversion_tracking_setting.google_ads_cross_account_conversion_tracking_id
    creation_time
    currency_code
    descriptive_name
    double_click_campaign_manager_setting.advertiser_id
    double_click_campaign_manager_setting.network_id
    double_click_campaign_manager_setting.time_zone
    engine_id
    final_url_suffix
    id
    last_modified_time
    manager
    manager_descriptive_name
    manager_id
    resource_name
    status
    sub_manager_descriptive_name
    sub_manager_id
    time_zone
    tracking_url_template
     Segments
    ad_network_type
    conversion_action
    conversion_action_category
    conversion_action_name
    date
    device
    geo_target_city
    geo_target_metro
    geo_target_region
    hour
    month
    quarter
    week
    year
     Metrics
    absolute_top_impression_percentage
    all_conversions
    all_conversions_by_conversion_date
    all_conversions_from_interactions_rate
    all_conversions_from_interactions_value_per_interaction
    all_conversions_value
    all_conversions_value_by_conversion_date
    all_conversions_value_per_cost
    average_cost
    average_cpc
    average_cpm
    average_quality_score
    clicks
    client_account_conversions
    client_account_conversions_value
    client_account_view_through_conversions
    content_budget_lost_impression_share
    content_impression_share
    content_rank_lost_impression_share
    conversions
    conversions_by_conversion_date
    conversions_from_interactions_rate
    conversions_from_interactions_value_per_interaction
    conversions_value
    conversions_value_by_conversion_date
    conversions_value_per_cost
    cost_micros
    cost_per_all_conversions
    cost_per_conversion
    cost_per_current_model_attributed_conversion
    cross_device_conversions
    cross_device_conversions_by_conversion_date
    cross_device_conversions_value
    cross_device_conversions_value_by_conversion_date
    ctr
    general_invalid_click_rate
    general_invalid_clicks
    historical_creative_quality_score
    historical_landing_page_quality_score
    historical_quality_score
    historical_search_predicted_ctr
    impressions
    interaction_rate
    interactions
    invalid_click_rate
    invalid_clicks
    search_absolute_top_impression_share
    search_budget_lost_absolute_top_impression_share
    search_budget_lost_impression_share
    search_budget_lost_top_impression_share
    search_click_share
    search_exact_match_impression_share
    search_impression_share
    search_rank_lost_absolute_top_impression_share
    search_rank_lost_impression_share
    search_rank_lost_top_impression_share
    search_top_impression_share
    top_impression_percentage
    value_per_all_conversions
    value_per_all_conversions_by_conversion_date
    value_per_conversion
    value_per_conversions_by_conversion_date
    visits

    customer.account_level

    Field description
    The account level of the customer: Manager, Sub-manager, Associate manager, Service account.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AccountLevelTypeEnum.AccountLevelType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.account_status

    Field description
    Account status, for example, Enabled, Paused, Removed, etc.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AccountStatusEnum.AccountStatus
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.account_type

    Field description
    Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AccountTypeEnum.AccountType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.associate_manager_descriptive_name

    Field description
    The descriptive name of the associate manager.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.associate_manager_id

    Field description
    The customer ID of the associate manager. A 0 value indicates that the customer has no SA360 associate manager.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.auto_tagging_enabled

    Field description
    Whether auto-tagging is enabled for the customer.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.conversion_tracking_setting.accepted_customer_data_terms

    Field description
    Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709 .
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    False
    Selectable
    True
    Sortable
    False
    Repeated
    False

    customer.conversion_tracking_setting.conversion_tracking_id

    Field description
    The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    False
    Selectable
    True
    Sortable
    False
    Repeated
    False

    customer.conversion_tracking_setting.conversion_tracking_status

    Field description
    Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.ConversionTrackingStatusEnum.ConversionTrackingStatus
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The conversion tracking id of the customer's manager. This is set when the customer is opted into cross-account conversion tracking, and it overrides conversion_tracking_id.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled

    Field description
    Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    False
    Selectable
    True
    Sortable
    False
    Repeated
    False

    customer.conversion_tracking_setting.google_ads_conversion_customer

    Field description
    The resource name of the customer where conversions are created and managed. This field is read-only.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    False
    Selectable
    True
    Sortable
    False
    Repeated
    False
    Field description
    The conversion tracking id of the customer's manager. This is set when the customer is opted into conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.creation_time

    Field description
    The timestamp when this customer was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.currency_code

    Field description
    The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.descriptive_name

    Field description
    Optional, non-unique descriptive name of the customer.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.double_click_campaign_manager_setting.advertiser_id

    Field description
    ID of the Campaign Manager advertiser associated with this customer.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.double_click_campaign_manager_setting.network_id

    Field description
    ID of the Campaign Manager network associated with this customer.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.double_click_campaign_manager_setting.time_zone

    Field description
    Time zone of the Campaign Manager network associated with this customer in IANA Time Zone Database format, such as America/New_York.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.engine_id

    Field description
    ID of the account in the external engine account.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.final_url_suffix

    Field description
    The URL template for appending params to the final URL.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.id

    Field description
    The ID of the customer.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.last_modified_time

    Field description
    The datetime when this customer was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.manager

    Field description
    Whether the customer is a manager.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.manager_descriptive_name

    Field description
    The descriptive name of the manager.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.manager_id

    Field description
    The customer ID of the manager. A 0 value indicates that the customer has no SA360 manager.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.resource_name

    Field description
    The resource name of the customer. Customer resource names have the form: customers/{customer_id}
    Category
    ATTRIBUTE
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False

    customer.status

    Field description
    The status of the customer.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.CustomerStatusEnum.CustomerStatus
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.sub_manager_descriptive_name

    Field description
    The descriptive name of the sub manager.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.sub_manager_id

    Field description
    The customer ID of the sub manager. A 0 value indicates that the customer has no sub SA360 manager.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.time_zone

    Field description
    The local timezone ID of the customer.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    customer.tracking_url_template

    Field description
    The URL template for constructing a tracking URL out of parameters.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.ad_network_type

    Field description
    Ad network type.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action

    Field description
    Resource name of the conversion action.
    Category
    SEGMENT
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action_category

    Field description
    Conversion action category.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action_name

    Field description
    Conversion action name.
    Category
    SEGMENT
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.date

    Field description
    Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.device

    Field description
    Device to which metrics apply.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.DeviceEnum.Device
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.geo_target_city

    Field description
    Resource name of the geo target constant that represents a city.
    Category
    SEGMENT
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.geo_target_metro

    Field description
    Resource name of the geo target constant that represents a metro.
    Category
    SEGMENT
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.geo_target_region

    Field description
    Resource name of the geo target constant that represents a region.
    Category
    SEGMENT
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.hour

    Field description
    Hour of day as a number between 0 and 23, inclusive.
    Category
    SEGMENT
    Data Type
    INT32
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.month

    Field description
    Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.quarter

    Field description
    Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.week

    Field description
    Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.year

    Field description
    Year, formatted as yyyy.
    Category
    SEGMENT
    Data Type
    INT32
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.absolute_top_impression_percentage

    Field description
    Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions

    Field description
    The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_by_conversion_date

    Field description
    The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_from_interactions_rate

    Field description
    All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_from_interactions_value_per_interaction

    Field description
    The value of all conversions from interactions divided by the total number of interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value

    Field description
    The value of all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value_by_conversion_date

    Field description
    The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value_per_cost

    Field description
    The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_cost

    Field description
    The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_cpc

    Field description
    The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_cpm

    Field description
    Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_quality_score

    Field description
    The average quality score.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.clicks

    Field description
    The number of clicks.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.content_budget_lost_impression_share

    Field description
    The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.content_impression_share

    Field description
    The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.content_rank_lost_impression_share

    Field description
    The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions

    Field description
    The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_by_conversion_date

    Field description
    The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_from_interactions_rate

    Field description
    Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_from_interactions_value_per_interaction

    Field description
    The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_value

    Field description
    The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_value_by_conversion_date

    Field description
    The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_value_per_cost

    Field description
    The value of biddable conversion divided by the total cost of conversion eligible interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_micros

    Field description
    The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_per_all_conversions

    Field description
    The cost of ad interactions divided by all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_per_conversion

    Field description
    Average conversion eligible cost per biddable conversion.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_per_current_model_attributed_conversion

    Field description
    The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions

    Field description
    Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions_by_conversion_date

    Field description
    The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions_value

    Field description
    The sum of the value of cross-device conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions_value_by_conversion_date

    Field description
    The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.ctr

    Field description
    The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.general_invalid_click_rate

    Field description
    The percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.general_invalid_clicks

    Field description
    Number of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.historical_creative_quality_score

    Field description
    The creative historical quality score.
    Category
    METRIC
    Data Type
    ENUM
    Type URL
    google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.historical_landing_page_quality_score

    Field description
    The quality of historical landing page experience.
    Category
    METRIC
    Data Type
    ENUM
    Type URL
    google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.historical_quality_score

    Field description
    The historical quality score.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.historical_search_predicted_ctr

    Field description
    The historical search predicted click through rate (CTR).
    Category
    METRIC
    Data Type
    ENUM
    Type URL
    google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.impressions

    Field description
    Count of how often your ad has appeared on a search results page or website on the Google Network.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.interaction_rate

    Field description
    How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.interactions

    Field description
    The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.invalid_click_rate

    Field description
    The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.invalid_clicks

    Field description
    Number of clicks Google considers illegitimate and doesn't charge you for.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_absolute_top_impression_share

    Field description
    The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_budget_lost_absolute_top_impression_share

    Field description
    The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_budget_lost_impression_share

    Field description
    The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_budget_lost_top_impression_share

    Field description
    The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_click_share

    Field description
    The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_exact_match_impression_share

    Field description
    The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_impression_share

    Field description
    The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_rank_lost_absolute_top_impression_share

    Field description
    The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_rank_lost_impression_share

    Field description
    The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_rank_lost_top_impression_share

    Field description
    The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_top_impression_share

    Field description
    The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.top_impression_percentage

    Field description
    The percent of your ad impressions that are shown adjacent to the top organic search results.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.value_per_all_conversions

    Field description
    The value of all conversions divided by the number of all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.value_per_all_conversions_by_conversion_date

    Field description
    The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.value_per_conversion

    Field description
    The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.value_per_conversions_by_conversion_date

    Field description
    Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.visits

    Field description
    Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
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