keyword_view

    A keyword view.

    Attributed resources
    accessible_bidding_strategy
    ad_group
    ad_group_criterion
    bidding_strategy
    campaign
    customer

    Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

    Fields/Segments/Metrics

    This page shows all metrics and segments that can be put in the same SELECT clause as the fields of keyword_view . However, when you specify keyword_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when keyword_view is specified in the FROM clause.

    Is keyword_view specified in the FROM clause of your query?

     Resource fields
    resource_name
     Segments
    ad_network_type
    conversion_action
    conversion_action_category
    conversion_action_name
    date
    day_of_week
    device
    month
    quarter
    week
    year
     Metrics
    all_conversions
    all_conversions_by_conversion_date
    all_conversions_from_interactions_rate
    all_conversions_from_interactions_value_per_interaction
    all_conversions_value
    all_conversions_value_by_conversion_date
    average_cpc
    average_cpm
    average_quality_score
    clicks
    client_account_conversions
    client_account_conversions_value
    client_account_view_through_conversions
    conversions
    conversions_value
    cost_micros
    cost_per_all_conversions
    cost_per_conversion
    cross_device_conversions
    cross_device_conversions_by_conversion_date
    cross_device_conversions_value
    cross_device_conversions_value_by_conversion_date
    ctr
    historical_quality_score
    impressions
    visits

    keyword_view.resource_name

    Field description
    The resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id}
    Category
    ATTRIBUTE
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False

    segments.ad_network_type

    Field description
    Ad network type.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action

    Field description
    Resource name of the conversion action.
    Category
    SEGMENT
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action_category

    Field description
    Conversion action category.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action_name

    Field description
    Conversion action name.
    Category
    SEGMENT
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.date

    Field description
    Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.day_of_week

    Field description
    Day of the week, for example, MONDAY.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.device

    Field description
    Device to which metrics apply.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.DeviceEnum.Device
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.month

    Field description
    Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.quarter

    Field description
    Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.week

    Field description
    Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.year

    Field description
    Year, formatted as yyyy.
    Category
    SEGMENT
    Data Type
    INT32
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions

    Field description
    The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_by_conversion_date

    Field description
    The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_from_interactions_rate

    Field description
    All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_from_interactions_value_per_interaction

    Field description
    The value of all conversions from interactions divided by the total number of interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value

    Field description
    The value of all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value_by_conversion_date

    Field description
    The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_cpc

    Field description
    The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_cpm

    Field description
    Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_quality_score

    Field description
    The average quality score.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.clicks

    Field description
    The number of clicks.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions

    Field description
    The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_value

    Field description
    The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_micros

    Field description
    The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_per_all_conversions

    Field description
    The cost of ad interactions divided by all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_per_conversion

    Field description
    Average conversion eligible cost per biddable conversion.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions

    Field description
    Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions_by_conversion_date

    Field description
    The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions_value

    Field description
    The sum of the value of cross-device conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions_value_by_conversion_date

    Field description
    The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.ctr

    Field description
    The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.historical_quality_score

    Field description
    The historical quality score.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.impressions

    Field description
    Count of how often your ad has appeared on a search results page or website on the Google Network.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.visits

    Field description
    Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
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