location_view

  • A location view summarizes campaign performance by location criteria, providing insights into how campaigns are performing in different geographical areas.

  • You can select fields from attributed resources like campaign, campaign_criterion, and customer alongside the location view resource, which will not segment the metrics.

  • The provided table showcases all metrics and segments compatible with the location view resource in the SELECT clause, including conversion details, date ranges, devices, and performance indicators.

  • When using the location_view resource in the FROM clause, ensure that only compatible metrics and segments, as indicated by the filtering option, are included in your query.

  • The location_view.resource_name field identifies the specific location view being analyzed and follows a structured format.

A location view summarizes the performance of campaigns by a Location criterion.

Attributed resources
campaign
campaign_criterion
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of location_view . However, when you specify location_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when location_view is specified in the FROM clause.

Is location_view specified in the FROM clause of your query?

location_view.resource_name

Field description
The resource name of the location view. Location view resource names have the form: customers/{customer_id}/locationViews/{campaign_id}~{criterion_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False

segments.ad_network_type

Field description
Ad network type.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.conversion_action

Field description
Resource name of the conversion action.
Category
SEGMENT
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.conversion_action_category

Field description
Conversion action category.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.conversion_action_name

Field description
Conversion action name.
Category
SEGMENT
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.date

Field description
Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.day_of_week

Field description
Day of the week, for example, MONDAY.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.device

Field description
Device to which metrics apply.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.DeviceEnum.Device
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.month

Field description
Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.quarter

Field description
Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.week

Field description
Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

segments.year

Field description
Year, formatted as yyyy.
Category
SEGMENT
Data Type
INT32
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.absolute_top_impression_percentage

Field description
Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions

Field description
The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions_from_interactions_rate

Field description
All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions_from_interactions_value_per_interaction

Field description
The value of all conversions from interactions divided by the total number of interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions_value

Field description
The value of all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.all_conversions_value_per_cost

Field description
The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.average_cost

Field description
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.average_cpc

Field description
The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.average_cpm

Field description
Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.clicks

Field description
The number of clicks.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Field description
The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Field description
The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
Field description
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.conversions

Field description
The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.conversions_from_interactions_rate

Field description
Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.conversions_from_interactions_value_per_interaction

Field description
The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.conversions_value

Field description
The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.conversions_value_per_cost

Field description
The value of biddable conversion divided by the total cost of conversion eligible interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cost_micros

Field description
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cost_per_all_conversions

Field description
The cost of ad interactions divided by all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cost_per_conversion

Field description
Average conversion eligible cost per biddable conversion.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cross_device_conversions

Field description
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.cross_device_conversions_value

Field description
The sum of the value of cross-device conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.ctr

Field description
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.impressions

Field description
Count of how often your ad has appeared on a search results page or website on the Google Network.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.interaction_event_types

Field description
The types of payable and free interactions.
Category
METRIC
Data Type
ENUM
Type URL
google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType
Filterable
True
Selectable
True
Sortable
False
Repeated
True

metrics.interaction_rate

Field description
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.interactions

Field description
The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.top_impression_percentage

Field description
The percent of your ad impressions that are shown adjacent to the top organic search results.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.value_per_all_conversions

Field description
The value of all conversions divided by the number of all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False

metrics.value_per_conversion

Field description
The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
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